Luxury retailer Nordstrom partners with iconic New York institutions and celebrities for spring 2025 campaign
By Retail & Fashion Editorial Staff
Nordstrom has unveiled the second chapter of its "Nordstrom For Everything New York" campaign, weaving together the city's most cherished institutions with its cultural luminaries. Through the lens of celebrated photographer Cass Bird and the styling vision of Kate Young, the campaign captures authentic New York moments that define life in the city, centered around the retailer's flagship store at 57th and Broadway.
At the heart of the campaign stands an eclectic cast of New York personalities. Comedy icon Amy Sedaris shares the spotlight with legendary filmmaker Spike Lee and acclaimed actor John Turturro, while contemporary comedic voices Kate Berlant and John Early bring fresh energy to the narrative. Rising fashion stars Devyn Garcia, Calista Choley, and Carlisle Aikens complete the ensemble, representing the next generation of New York style.
The campaign unfolds across four quintessential New York landmarks: the timeless American Museum of Natural History, the grandiose Plaza Hotel, the beloved Zabar's gourmet market, and the historic Nom Wah dim sum parlor in Lower Manhattan. Each venue serves as more than just a backdrop, becoming an integral character in Nordstrom's love letter to the city.
"New York City has been at the heart of the Nordstrom journey since opening our store in 2019," says Deniz Anders, Chief Marketing Officer at Nordstrom. "With the latest 'Nordstrom For Everything New York' campaign, we’re not only celebrating the moments that matter to our customers, but also the iconic people and places that make this city so extraordinary."
Beyond traditional retail, the campaign highlights Nordstrom's expansive 57th and Broadway flagship services - from beauty experiences and last-minute alterations to personal styling and culinary destinations. These lifestyle touchpoints will be showcased through a series of exclusive in-store activations throughout 2025.
"Through inspiring in-store activations and storytelling, we’re deepening our connection with the community we’re so fortunate and proud to be part of," Anders adds. As the campaign rolls out across digital, print, and out-of-home channels, it is a tribute to New York's enduring spirit and a testament to Nordstrom's evolution from retail destination to cultural touchstone.
