Off-White™ Drops Limited-Edition Rug for Milan Design Week, Transforming Via Verri Flagship

Off-White™, the iconic fashion label known for its bold and irreverent style, is making waves at Milan Design Week with the release of a limited-edition rug that pays homage to the brand's late founder, Virgil Abloh. The exclusive rug, which ties into Off-White™'s current "ON SHELF" collection, has inspired a stunning visual takeover of the brand's Via Verri flagship store in Milan.

With only 40 numbered pieces available, the Off-White™ Milan Design Week rug is a true collector's item. Each rug features a unique label, making it a coveted addition to any fashion enthusiast's home decor collection. The design seamlessly weaves together elements from Off-White™'s rich history and its latest offerings, creating a striking conversation piece that encapsulates the brand's boundary-pushing aesthetic.

The Via Verri flagship store has been transformed into an immersive Off-White™ experience in celebration of Milan Design Week and the limited-edition rug release. Visitors can expect to be captivated by the store's visual metamorphosis, which showcases the rug's design elements and the brand's signature style in a captivating display of creativity and innovation.

As Milan Design Week attracts design and fashion enthusiasts from around the globe, Off-White™'s limited-edition rug and store takeover are sure to be a highlight of the event. The brand's ability to seamlessly merge fashion and design has once again been demonstrated, cementing its position as a trailblazer in the industry.

Don't miss your chance to own a piece of Off-White™ history with the Milan Design Week limited-edition rug, available exclusively at the Via Verri flagship store during this iconic event.