PALACE x GAP – Uniting ’90s Nostalgia And Skate Culture In A Groundbreaking Fashion Collaboration

Gap, the iconic American fashion powerhouse, and Palace Skateboards, the London-based skate brand legend, announce their 2024 collaboration, the PALACE GAP collection. Bridging the gap between nostalgic ’90s fashion and skate culture, this collaboration drops on March 22, 2024 with a line of adult and kids' apparel that pays homage to the shared ethos of self-expression, individuality, and community cherished by both brands.

Launched in 2009, Palace has become synonymous with the streetwear scene, drawing heavy inspiration from ’90s fashion. This collaboration with Gap marks Palace’s pioneering venture into children's apparel. Mark Breitbard, President and CEO of Gap remarked, "Palace is playing by their own rules and we are inspired by their craft. This partnership reflects style and skate culture of the moment, and we are excited for customers to experience this unique expression of Gap.”  

Palace founder Lev Tanju added, “Gap is so cool to us: clean, preppy, and all about the good American things like everyone being welcome. Gap put out so much iconic content in the era before it was called content and it’s been a real privilege for us to play in that space with them. And doing our first ever kids' collection with Gap — who make the best kids’ clothes — is really special for us.” 

The PALACE GAP collection reinterprets Gap’s classic designs through Palace’s '90s streetwear lens. The collection boasts 55 pieces, including Varsity Jackets, Oxford Shirts, and Logo Hoodies, complemented by accessories, Logo Skate Decks, and a special Jeremy Duck Plush Toy. This collaboration not only celebrates the brands’ legacies but also injects a modern twist, appealing to both longtime fans and new audiences.

Bringing the '90s and skateboarding culture to life, the PALACE GAP campaign, captured by Jim Goldberg and directed by Will Robson-Scott, features vibrant visuals that resonate with the era. Peek into the campaign's soul with behind-the-scenes shots and exclusive visuals of the collection on our website, offering fans a deeper connection to the '90s inspired designs.

The campaign features a 90-second film that follows young skaters exploring San Francisco’s iconic spots, symbolizing the journey of self-expression and the spirit of skateboarding. The inclusion of legends like Karl Watson, Elissa Steamer, Tommy Guerrero, and the younger generation of skaters, along with Melanie C and Anna Shea, bridges the gap between the past and the future, celebrating the enduring influence of skate culture.

The PALACE GAP collection will be available globally on March 22 in the UK, EU, and the US, and March 23 in Japan, Korea, and China. Available through Gap and Palace’s online stores and select retail locations, this collection is a must-have for fans of both brands. Embrace ’90s nostalgia and skate culture with the PALACE GAP collection, where heritage, innovation, and community collide.