French luxury brand, Courrèges, has declared that Paris Is Arriving in Orange County. Nearly half a century after its initial foray into the sun-soaked landscape of Southern California, the iconic Parisian maison is making a triumphant return to Costa Mesa's South Coast Plaza.
A Modernist Design Dream Come True
Step into the new Courrèges boutique, and you'll find yourself transported to a realm where fashion meets futurism. Belgian architect Bernard Dubois has crafted a space that's not just a store, but a statement. Chrome pillars reach skyward, mirrored ceilings create infinite reflections, and the signature Courrèges white flooring gleams underfoot. It's as if a chic Parisian atelier has been beamed into the heart of Orange County.
Mirror Images
The serene atmosphere is created by the evocative use of mirrored surfaces—a nod to the endless California sunlight and surrounding landscape. The boutique's windows feature modular mirror panels that further evoke the glittering interior of a disco ball. It's a nod to the brand's party-ready aesthetic, perfectly aligned with the SoCal lifestyle of endless summers and star-studded nights.
Fashionable Collections
At the heart of this architectural marvel lies the true star: the Courrèges collections. Artistic Director Nicolas Di Felice has infused the brand's heritage with a contemporary edge that's impossible to ignore. The women's and men's collections are displayed with museum-like reverence.
The centerpiece of the boutique is a monolithic island that houses accessories and jewelry. It's a treasure chest of fashion delights that enhances the shopping experience while maintaining an air of exclusivity.
SoCal Meets Parisian Sensibility
This new boutique linking Paris to Orange County creates a dialogue between two iconic fashion landscapes. The Courrèges spirit, with its geometric lines and forward-thinking designs, finds a natural home in the blossoming SoCal fashion scene. It's a match made in fashion heaven, where the avant-garde meets laid-back luxury.
A Homecoming 50 Years in the Making
For Adrien Da Maia, CEO of Courrèges, this opening is more than a business move—it's a homecoming. "Reconnecting with this thriving local community thanks to this stunning new boutique feels particularly special and exciting," he shares, his words echoing the sentiment of fashion enthusiasts who have long awaited this moment.
As the doors of the new Courrèges boutique swing open at South Coast Plaza, the spirit of innovation is reinvigorated with the magic of Parisian fashion under the California sun. Whether you're a Courrèges devotee or a curious newcomer, one thing is certain: the future of fashion has arrived at South Coast Plaza.
South Coast Plaza
Level 2, Din Tai Fung Wing
Monday – Saturday: 10am-7pm; Sunday: 11am-8pm
