Graphic Plaid: Helmut Lang’s Modern Take on Tradition for FW24

Close-up of a model in a high-neck plaid garment with the text 'HELMUT LANG' from the Fall/Winter 2024 collection.

This detailed image focuses on a high-neck garment from the Helmut Lang Fall/Winter 2024 collection. The piece is adorned with a bold plaid pattern, a classic motif reinterpreted with a modern twist. Superimposed on the fabric is the ‘HELMUT LANG’ logo, making a direct statement and integrating branding into the design. The text adds a graphic element to the intricate plaid, creating a striking visual contrast. The garment exemplifies the collection’s theme of blending traditional patterns with contemporary fashion sensibilities.

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