By The Fashion Editorial Team
Pharrell William's Pre-Fall 2025 Menswear collection for Louis Vuitton isn’t a tribute to the past—it’s a reinvention. The nautical collection weaves timeless craftsmanship with modern sensibility for a strikingly fresh vision for the House.
The collection opens with nautical undertones, where classic menswear silhouettes are refined with an easy approach. Moiré jacquards are crafted into crisp tailored coats while dinner jackets glide between formality and ease. It's structured, elegant, and in motion.
The mood shifts onboard as the day unfolds—sun-faded pastels, terry cloth, and relaxed styling shifts towards leisure with intent. Pharrell elevates loungewear into a form of expression: robes become outerwear, track sets come in bold tonal pairings, and coordinated aqua shirts and shorts blur the line between resort and runway. It’s casualwear built for presence and comfort.
The accessories punctuate the collection with a richness and purpose only Louis Vuitton can deliver. Standouts include a sculptural dolphin bag with pearl eyes, wicker Keepalls with a retro cruise feel, and tapestry totes printed with vintage Miami scenes. There’s also a champagne cooler in white crockery and raffia-detailed carryalls for an exclusive addition onboard.
What sets Pharrell’s Louis Vuitton Pre-Fall 2025 collection apart is its ability to capture the full spectrum of travel with a mood: the anticipation of departure, the heightened elegance of arrival, and the in-between ease that defines true leisure.
With each season, Pharrell continues to expand the Louis Vuitton universe by composing a visual language of movement, place, and identity. This latest chapter from the polymath is compelling and ready to step into.
Captured through Rosie Marks' evocative photography and Gregoire Dyer's cinematic vision, the campaign traces a wardrobe that acclimates from cast-off to voyage, formal arrival and every possibility in between.
Watch the exclusive campaign video here and step into the pristine vision of leisure.