Marking a pivotal milestone for both Creative DirectorPieter Mulierand the House ofALAÏA, theWinter-Spring 2025Archetypescollection and campaign propel theMaison’sevolution forward. This transformative collection blends the timeless vision ofAzzedine Alaïawith bold, innovative elements that reimagine its iconic silhouettes for the modern era. Captured by renowned photographerDavid Sims, the collection comes to life on modelsAlix Bouthors,Mona Tougaard, andFeiFei Sun, who embody the spirit of the House—where tradition meets innovation.
Building on the foundation laid in theSummer-Fall 2024collection,Archetypesintroduces fresh shapes and dynamic movement, breathing new life into classic forms. Mulier reinterprets signature designs with updated proportions, tailored cuts, and provocative details. Hooded looks, body-hugging coats, and asymmetrical pieces are elevated with intricate elements such as spiraling snaps, draped jersey, and fringed edges.
At the heart ofArchetypesis theMaison’sunmatched dedication to craft and its innovative reimagining of iconic silhouettes. Reinventing foundational designs—from signature curved lines to second-skin garments and denim—each piece reflects the House’s mastery of techniques, treatments, and embellishments.
WithArchetypes, Pieter Mulier captures the essence of beauty that definesALAÏA—powerful, ever-evolving, and always in motion. TheWinter-Spring 2025collection cements theMaison’sposition at the crossroads of legacy and innovation.
TheArchetypescollection redefinesALAÏA’svision—powerful, eternally reinvented, and always in motion as true luxury—renewed and transformed for the season ahead.
To discover more about theMaisonand Mulier’s collections, please visitMaison-alaia.com.