Marking a pivotal milestone for both Creative Director Pieter Mulier and the House of ALAÏA, the Winter-Spring 2025 Archetypes collection and campaign propel the Maison’s evolution forward. This transformative collection blends the timeless vision of Azzedine Alaïa with bold, innovative elements that reimagine its iconic silhouettes for the modern era. Captured by renowned photographer David Sims, the collection comes to life on models Alix Bouthors, Mona Tougaard, and FeiFei Sun, who embody the spirit of the House—where tradition meets innovation.
Building on the foundation laid in the Summer-Fall 2024 collection, Archetypes introduces fresh shapes and dynamic movement, breathing new life into classic forms. Mulier reinterprets signature designs with updated proportions, tailored cuts, and provocative details. Hooded looks, body-hugging coats, and asymmetrical pieces are elevated with intricate elements such as spiraling snaps, draped jersey, and fringed edges.
At the heart of Archetypes is the Maison’s unmatched dedication to craft and its innovative reimagining of iconic silhouettes. Reinventing foundational designs—from signature curved lines to second-skin garments and denim—each piece reflects the House’s mastery of techniques, treatments, and embellishments.
With Archetypes, Pieter Mulier captures the essence of beauty that defines ALAÏA—powerful, ever-evolving, and always in motion. The Winter-Spring 2025 collection cements the Maison’s position at the crossroads of legacy and innovation.
The Archetypes collection redefines ALAÏA’s vision—powerful, eternally reinvented, and always in motion as true luxury—renewed and transformed for the season ahead.
To discover more about the Maison and Mulier’s collections, please visit Maison-alaia.com.
