Utility has always been a cornerstone of Guillermo Andrade’s vision for 424. In his second season showing in Paris, Andrade pushed the throttle further—bringing the full force of his creative momentum to the streets of the French capital. For Spring/Summer 2026, he leveled up the runway experience, transforming the historic Monnaie de Paris into a cinematic arena where fashion, creativity, and raw energy collided.
With 424, expect the unexpected. The brand is rooted in elevating contemporary menswear through a uniquely Angeleno spirit—gritty, soulful, and unapologetically direct. The show opened with a filmic prelude: models stepping into a fleet of Porsche 911s, underscoring the season’s reverence for the heritage of German engineering and its cultural symbolism. A gritty curation of cinematic tension and street precision set the tone. Actor Will Poulter led the cast with a poised, collected swagger—what could only be described as peak '424 cool.' Swapping out the leather ensemble of last season, Poulter emerged in a vertical-stripe workwear cargo set, an open-collared white tee, golden aviators, and black leather boots.
Tommy Richman’s atmospheric track pulsed through the courtyard, amplifying the raw edge of the show’s immersive staging. As always, Andrade’s guest list reflected the brand’s cultural currency—Tina Knowles, the Clermont twins, Miguel, and a host of tastemakers lining the front row.
This season, Porsche drivers were seen in 424’s lens: musicians in elevated tracksuits, artists in silver-gray tailoring and cowboy boots, and icons styled in Rolling Stones tees and straight-cut leather trousers. His vision of utility collided with punk-leaning elegance. Leather, in its many treatments, served as both shield and signature—highlighting a streetwear resilience rendered with luxury precision.There’s a deeper sense of clarity now in Andrade’s creative direction. 424 isn’t chasing gloss. It doesn’t rely on untouchable polish or trend-driven theatrics. His garments are lived in, real, worn by those who embody the ethos of 424. It’s fashion grounded in the raw authenticity of Los Angeles—a necessary pulse in today’s global conversation on contemporary menswear. With each season, the narrative sharpens for the brand. The stakes grow higher. And with Sloppy, his SS26 collection, Guillermo Andrade continues to carve out a space where fashion is faced head-on–characterized by the real, raw, and remarkable.
