Prada fall winter 2018

For Fall/Winter 2018, PRADA invites four of the most celebrated creative minds in architecture and design, Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas, to each create an item using Prada’s iconic Black Nylon fabric and the Prada Icon. The gesture celebrates Prada’s focus on the industrial side of its multi-faceted identity. The four radically different approaches investigate the poetic, practical, technical, and aesthetic aspects of nylon. The designs were unveiled during the Fall/Winter 2018 menswear show in a PRADA Warehouse, an environment that recalls the creative signatures of the architects and designers who collaborated on the project.