Shot by Willy Vanderperre, Prada‘s spring/summer 2018 campaign draws inspiration from graphic novels as a means to blur reality with the virtual world. The series is composed of several juxtaposed vignettes that use imagery as storytelling. Youth, energy, and heroism are electric words used to describe the collection and that also parallel with the ideologies of the comic book genre. Set against the work of artists Ollie Schrauwen and James Jean, two artists who decorated both the Prada showspace and the SS18 collection, the campaign becomes a graphic account, part fantasy, part reality.
“The artwork backdrops, drawn from the Prada showspace on Via Fogazzaro, accentuate the blurred line between actuality and fantasy – real-life models seem to become comic-book characters; perspectives are challenged, and ultimately exploded. The isolated landscape of each image evokes an individual scenario, a specific storyline; combined, the different images add up to a reflection on the multi-faceted world of today. The world of Prada.”