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Prada Takes on Ocean Trash

Prada Takes on Ocean Trash

Prada has set an ambitious goal of replacing all of its nylon offerings with sustainable econyl by 2021. Econyl is a textile constructed from ocean plastic waste, fishing nets, and textile waste. The capsule of bags offered under the name Re-Nylon are recyclable indefinitely making it a smart choice for the eco-conscious consumer. A percentage of the proceeds from the Re-Nylon capsule will be donated to projects related to environmental sustainability. With this offering and goal, Prada, a leader in luxury goods, is one of the first brands to invest heavily in sustainability without sacrificing quality or craftsmanship. Images courtesy of Prada.

The Prada Re-Nylon collection launches with six classic styles, both for men and women: the belt bag, the shoulder bag, a tote bag, a duffle and two Prada backpacks. The entire range is produced from environmentally-friendly materials, bearing a unique interpretation of the Prada triangular logo that emphasizes a bucking of the traditional, age-old linear supply chain into a cyclical one, focused on renewal.

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