Just in time for summer, Prada reopens its posh boutique in the Hamptons enclave of East Hampton, New York. The 1,600-square-foot space, located at 2 Newton Lane, has been transformed into a stylish summer retreat that embodies the brand's signature sophistication with a summery playful twist.
A Fresh Take on Prada's Iconic Style
The boutique's interior takes on the season with eye-catching ivory-and-red striped carpet and walls adorned with the same graphic pattern. The bold stripes reminiscent of seaside retreats create a lively atmosphere of beachside elegance, while Prada's iconic triangle logo reimagined as a humble neon sign welcomes guests to a luxury oasis.
Summer-Ready Collections
Prada's Hamptons boutique showcases the brand's latest men's and women's ready-to-wear collections, along with a curated selection of leather goods, footwear, and accessories. Materials take center stage, boasting delicate garments crafted from refined materials like cotton, linen and silk, with a multifaceted and wearable aesthetic.
Women's Summer Highlights
The women's collection features stunning pieces like the checked cotton mini-dress ($3,200), which expresses summery lightness with its delicate check pattern. Inspired by the delicate fabric of handkerchiefs, the one-shoulder silhouette combines retro suggestions with new details and is adorned with a subtle embroidered logo.
Another standout item is the vintage-inspired linen mini-dress ($3,450), characterized by its antique silk skirt that adds character to the romantic design. The lace-trimmed silhouette, decorated with the lettering logo, creates a dialog between the elegance of the past and contemporary stylistic codes.
Crochet Chic: Must-Have Accessories
One standout trend in the boutique is the selection of crocheted designs, perfect for adding a touch of bohemian flair to your summer wardrobe. The Prada Arqué crochet shoulder bag ($2,350) reinterprets the unmistakable hobo silhouette with sinuous lines and a summery atmosphere. The crochet style is embellished with a leather handle, gold-tone metal hardware, and a tonal lettering logo embroidered on the front.
The crochet tote bag ($2,050) features a soft, deconstructed shape and boasts a light, sunny mood. A new interpretation of Prada's emblematic triangle decorates the front and is embellished at its center with the embroidered lettering logo.
Men's Summer Essentials
The men's ready-to-wear selection features garments like the billiard green poplin pants ($1,320) with a slim fit and contemporary design. The hybrid style, inspired by workwear, is enriched by an archive logo with a vintage finish printed on the back pocket.
The wool polo shirt in Antique colorway ($2,200) exudes contemporary sophistication through its combination of classic lines and minimalist details. The knit triangle logo, reinterpreted with a conceptual design, embellishes the refined silhouette with contrasting trim.
A Stylish Summer Sanctuary
Prada's newly reopened Hamptons boutique serves as a chic summer sanctuary for fashionable visitors seeking the brand's iconic style with a seasonal twist. As you step into this elegant space, you'll be transported to a world of refined sophistication, where crochet accessories, wicker bags, vintage-inspired pieces, and delicate garments reign supreme.
Our fashion editors praised the redesigned boutique, stating, "A brilliant space that pays homage to the spirit of endless summers in the Hamptons. A must visit for anyone looking to elevate their summer wardrobe."
The Hamptons has long been a favorite summer destination for fashionable society, making it a key location for luxury brands like Prada. This stylish transformation not only caters to the discerning tastes of the Hamptons crowd but also becomes a pleasing way to discover Prada's latest summer collections, elevating the brand's presence in this iconic seaside locale.
PRADA EAST HAMPTON
2 Newton Lane
East Hampton, New York 11937
(631) 931-7147