Prada Unveils the Men’s Spring/Summer 2024 Collection Inspired by Fluid Form

June 19, 2023

Prada Unveils the Men's Spring/Summer 2024 Collection Inspired by Fluid Form

The Prada Spring/Summer 2024 Menswear Show, a collaboration between Miuccia Prada and Raf Simons, redefines fluid architecture around the human body. The collection offers a breathtaking display of absolute freedom, where garments become the foundations for expressing individuality and liberation.

Prada Uomo, SS24
Prada Uomo, SS24

A Departure from Tradition

The starting point of this forward-thinking collection is the shirt. The shirt's structure and details serve as the blueprint for a complete transformation of menswear. Suits, raincoats, active sportswear, and reporter jackets undergo a process of reconsidered construction, leading to reimagined silhouettes. This collection begins with simplicity but expands rapidly, amplifying ideas and creating a fascinating paradox between silhouette and materiality. The ultimate objective is to cultivate a heightened awareness of the body within the garments, promoting a sense of liberation.

Prada Uomo SS24, Look 11
Prada Uomo SS24, Look 11

Challenging Conventional Tailoring

In a departure from traditional rigid tailoring, the Prada Spring/Summer 2024 collection embraces fluidity as a central theme. Lightness and softness infiltrate every aspect of the garments, forging an ever-evolving connection between the body and the clothes it adorns. Headbands and eyewear, meticulously molded from singular pieces, offer glimpses of captured motion. Even leather bags take on an unexpected softness to the touch, adding an element of surprise to the collection.

Prada Uomo, Look 30
Prada Uomo, Look 30

Presence Through Absence

Silhouettes draw inspiration from masculine suiting, yet their structure defies expectations. Shirting construction takes on a new role within tailored garments. Hybrid garments emerge, combining tailoring and cotton poplin elements, blurring the lines between established sartorial disciplines. Purpose and function undergo fundamental challenges, embracing the concept of expansion and elaboration.

Prada Uomo, Look 25
Deposito of the Fondazione Prada, Show Space
Deposito of the Fondazione Prada, Show Space

Fluidity in Detail

The concept of fluidity extends beyond the garments themselves. The show's setting, the Deposito of the Fondazione Prada, becomes a visual representation of fluidity framing the human form. Abstract walls evoke fluid interruptions, forming an ever-shifting enfilade through which models gracefully process, showcasing the transformative nature of the clothes and those who wear them.

Louis Partridge attends the Prada Spring/Summer 2024 Menswear Fashion Show during the Milan Men's Fashion Week F/W 2023 - 2024 at Fondazione Prada on June 18, 2023, in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Prada)
Louis Partridge attends the Prada Spring/Summer 2024 Menswear Fashion Show during the Milan Men's Fashion Week F/W 2023 - 2024 at Fondazione Prada on June 18, 2023, in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Prada)

Reflecting on Our Natural State

Ultimately, the Prada Spring/Summer 2024 Menswear Collection reflects our natural state as humans—dynamic, constantly in motion, and ever-evolving. Through the interplay of fluid forms, unexpected textiles, and meticulous craftsmanship, Prada and Simons remind us of fashion's endless possibilities, allowing us to express ourselves in ways that celebrate our individuality.

The Prada Spring/Summer 2024 Menswear Show leaves a lasting impression with its exploration of fluid architecture and the freedom it bestows upon the human body. By reimagining established garment structures and embracing fluidity in every aspect, Miuccia Prada and Raf Simons push the boundaries of menswear, creating a collection that embodies movement, transformation, and liberation. This showcase is a testament to the ever-evolving nature of fashion and the essence of humanity and translates it into wearable art.

(L-R) Kentaro Sakaguchi, Louis Partridge, Taeri Kim, Kodi Smit-McPhee, Li Xian and Taylor Zakhar Perez attend the Prada Spring/Summer 2024 Menswear Fashion Show during the Milan Men's Fashion Week F/W 2023 - 2024 at Fondazione Prada on June 18, 2023 in Milan, Italy. (Photo by Jacopo M. Raule/Getty Images for Prada)

Celebrities & Guests

The Prada Spring/Summer 2024 Menswear Show was a platform for showcasing innovative fashion and attracted a host of notable celebrities. The front row included a diverse group of individuals, including actors, musicians, and influential personalities from the world of arts and culture. Louis Partridge, known for his role in the hit series "Enola Holmes," exuded style and sophistication. Alongside him, Taeri KimLouis PartridgeLi Xian, and Kodi Smit-McPhee brought their star power to the event.

Renowned artists such as Simon FujiwaraIngar Dragset, and Michael Elmgreen were also present, reflecting the strong connection between art and fashion. Alex Da Corte and Cy Gavin added a touch of creativity to the front row, showcasing their unique flair for visual expression.

The fashion-forward attendees included Noen Eubanks, known for his influential presence on social media platforms, and Taylor Zakhar Perez, who captured attention with his impeccable style. Sporting personalities were included, with tennis player Reilly Opelka and racing driver Dario Costa joining the ranks of distinguished guests.

The international presence was notable, with Japanese actor and model Kentaro Sakaguchi and Italian singer-songwriter Mahmood adding a touch of global appeal to the event. The show also drew the attention of talented individuals such as Harris DickinsonKiara Nirgin, and Damson Idris, who showcased their fashion-forward sensibilities.

The Constant State of Evolution

In a world where fashion often reflects the trends of the moment, Prada and Simons challenge the status quo by delving deeper into the essence of humanity. They remind us that we are not static beings but are in a constant state of evolution and transformation. The fluidity and freedom portrayed in this collection serve as a powerful reminder to embrace our natural state and revel in the beauty of change.

Front Row


Key Looks Prada Men's SS24