By The Fashion Editorial Team
Prada unveiled its Women's and Men's Fall/Winter 2025 campaign in a stunning new series of photographs. Inspired by the idea of free movement, Miuccia Prada and Raf Simons capture the intensity of dynamic life through figures captured in motion. This creative approach conveys a sense of collective force without a specific direction, reflecting the coming season's emphasis on freedom and flexibility in fashion.
Metaphorically, the campaign imagines progress as forward momentum, where ideas are advanced and knowledge is fostered through collaborative efforts. Authentic moments are portrayed through models' unexpected gestures becoming contemplative movements. Captured by photographer Oliver Hadlee Pearch and filmed by Frank Lebon, this campaign embodies Prada's refined simplicity — one of its most compelling expressions yet.
