Nostalgia and modern sustainability fused perfectly on Monday evening as RE/DONE, the innovative fashion brand known for upcycling vintage wear, celebrated their '90s inspired capsule collection, RE/DONE x Pam, with the iconic Pamela Anderson. The exclusive event unfolded at RE/DONE's Melrose Avenue location, amid the buzzing heart of West Hollywood.
From left to right, the evening was lit up by the presence of Jamie Mazur, Pamela Anderson, and Sean Barron, with photography captured by BFA's Jason Sean Weiss. Also gracing the event with her legendary eye was photographer Ellen von Unwerth, known for her dynamic and powerful imagery.
The RE/DONE & Pam collection resurrects the spirit of a defining era with a contemporary twist and a commitment to environmental consciousness, reflecting Anderson's advocacy for the planet and animal welfare. Guests, including the sons of Pamela Anderson, Brandon Thomas Lee and Dylan Lee, mingled and celebrated the launch with delectable food and drinks.
The event was an homage to '90s style and a celebration of RE/DONE's mission: to revitalize American heritage fashion while embedding sustainability into the fabric of their practice. Since its inception in 2014 by founders Sean Barron and Jamie Mazur, RE/DONE has been reworking vintage denim and championing responsible innovation.
The Melrose location was the perfect backdrop for this merge of past and present, offering an intimate setting for an evening celebrating a collection that stands as a testament to RE/DONE's ethos of mindful production and circular fashion.
To experience the full collection and the event's highlights, images are available for download, courtesy of RE/DONE. The collaboration, along with the festivities of the launch, can be followed on social media at @shopredone, with the dedicated hashtag #redonexpam.