Revolutionizing Retail: LOEWE’s Largest Japanese Flagship Reimagines Tokyo Chic

On November 11th, the fashion world's attention turned to Tokyo as LOEWE reopens CASA LOEWE Omotesando. This flagship store, originally the brainchild of creative director Jonathan Anderson, sparked the global CASA LOEWE concept. Almost ten years later, its doors open again to reveal the largest LOEWE store in Japan, coinciding with a momentous 50th anniversary in the country.

LOEWE Omotesando, established in 2004 and reimagined by Anderson in 2014, set the stage for the brand's retail philosophy, transforming shopping spaces into homes for art collectors. The newly refurbished location extends over three floors and 466 square meters, becoming not only the most expansive LOEWE store in Japan but also introducing LOEWE ReCraft, a dedicated space for the preservation and care of LOEWE's esteemed leather goods.

The store's design is a tribute to its environment, with silver tiles enveloping the façade and interior, mirroring the dynamic essence of Omotesando. The interior is bathed in natural light, and a signature curved staircase carves through the space, echoing other CASA LOEWE locations in its homage to both the Arts & Crafts movement and Georgian architecture.

In line with Anderson's vision, the store features a curated selection of artworks by international and Japanese artists, including Picasso and Hamilton, and pieces by craftspeople such as Tanabe Chikuunsai IV. In celebration of the reopening, the SS24 precollection will make its debut here before the global launch, accompanied by the exclusive LOEWE x Suna Fujita collection, a nod to the playful and artful spirit of the brand.

The Omotesando location is more than a store; it's a testament to LOEWE's dedication to craftsmanship. With LOEWE ReCraft, the brand honors its commitment to sustainability and care, offering a full-time artisan to maintain the longevity of its leather products, thus marrying the sale of new items with the care for the old.

The reopening of CASA LOEWE Omotesando marks a celebration of legacy, craft, and future-forward fashion, encapsulating LOEWE's 50 years of influence and innovation in Japan. This is not just a retail space but a cultural hub where art, design, and fashion converge in the heart of Tokyo.