Rihanna Reignites the Sneaker Scene with the Launch of Fenty x Puma Creeper Phatty
December 10, 2023
When style icon Rihanna reimagines a classic, the world takes notice. The fashion and sneaker worlds are abuzz as Rihanna’s iconic Creeper returns, reborn as the Creeper Phatty. This new chapter in the FENTY x PUMA collaboration is a bold celebration of color and volume, taking street style to towering new heights.
Rihanna’s Creeper Phatty distills her vision of fearless style—extra confidence, extra panache, and an abundance of fashion fun. “We took our OG Creeper and made it bigger and badder,” said Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger,” Rihanna shares, describing the creative process. True to its heritage, the Creeper Phatty boasts its signature suede, enhanced with a padded and debossed formstrip, debossed Fenty logo on the tongue, and laces finished with gold aglets.
From Cultural Icon to Modern Classic
The Creeper, which first hit the scene with its platform twist on PUMA’s classic Suede sneaker, was more than a shoe—it was a cultural phenomenon. Crowned as Shoe of the Year in 2016, it sparked a fashion movement. Maria Valdes, PUMA’s Chief Product Officer, reflects, “The original Creeper changed the game for us. We knew it was time to bring it back.”
Behind the Design: Rihanna’s Creative Vision
Rihanna’s second FENTY x PUMA campaign, lensed by the visionary Philippa Price, encapsulates the duality of the original Creeper’s understated cool and the Phatty’s audacious spirit. The result is a campaign that celebrates the oversized, the bright, the bold—much like the shoe itself.
PUMA’s Bold Step Forward
“This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return,” Valdes adds. With its universal appeal, the Creeper Phatty is a unisex offering that extends the silhouette’s legacy to fashion-forward families and individuals alike.
Where to Find the Creeper Phatty
The wait is over. The FENTY x PUMA Creeper Phatty made its worldwide debut on puma.com and at global retailers, including Foot Locker. Get ready to make a statement with each step.
