The House of ROCHAS, with its deep roots stretching back to 1925, continues to define the essence of French haute couture. For the Spring-Summer 2024 season, ROCHAS pays homage to its founder, Marcel Rochas, who was an epitome of 20th-century fashion innovation. The brand stands as a testament to audacious femininity, where the architectural precision of Rochas’ designs is now revived through a contemporary tribute that speaks not only of history but also of the present’s vibrancy.
The Inspiration: Muses of Marcel
The collection draws inspiration from the personal life of Monsieur Rochas, particularly the influential women who shaped his life – his wives Yvonne and Rina, and the mythical figure Hélène, a prominent personality within the Parisian artistic sphere. These women’s distinct styles are weaved into the very fabric of the collection, reflecting a pluralistic view of femininity that is both glamorous and business-oriented.
A Palette of Past and Present
ROCHAS delves into its extensive color archives, bringing forward a palette that juxtaposes mid-century charm with the contemporary demands of today’s fashion. Vermillion, pale jade, chartreuse, cobalt, and powder pink dance alongside the classic black, ivory, and white. The collection asserts a modern take on the hourglass shape, offering a variety of pieces from relaxed poplin shirts to darted lamé evening gowns.
Craftsmanship and Innovation
Each piece is a celebration of the founder’s flair for dramatic silhouettes and exquisite tailoring. The garments showcase a mastery of contoured cuts, soft peplums, and detailed corsetry. New ROCHAS signatures, like the brushed gold buckles, add a modern touch to the voluminous shapes in taffeta capes and skirts. The Surrealist touches reflect Monsieur Rochas’ era, with marble prints, abstract jacquards, and the iconic iris flower making a statement in 3D lace and silk brooches.
ROCHAS’ prowess in eveningwear is undisputed, and this collection reaffirms its status. It offers a series of silhouettes that feature feather-like sequins and lace-encrusted details, from babydoll cocktail dresses to column gowns. These pieces promise an artistic sophistication, exuding an unapologetic femininity that is enchanting and modern.
The ROCHAS Printemps-Été 2024 collection is a combining of historic opulence and contemporary style, an echo of Marcel Rochas’ innovative spirit that is forever etched in the annals of fashion. As the House of ROCHAS continues to stride forward, it honors its heritage while dressing the modern woman with an artistic hand and a bold heart. Discover more at rochas.com.