Rochas Welcomes Alessandro Vigilante as New Creative Director

December 4, 2023

Rochas, the esteemed French luxury House, has taken a significant step in its journey of fashion innovation and elegance. The appointment of Alessandro Vigilante as the new Creative Director of Ready-To-Wear marks a new era for the brand, promising a blend of modern femininity and sophisticated style.

A Journey of Elegance and Sophistication

Alessandro Vigilante, an Italian designer with a rich history in the fashion world, brings a wealth of experience to Rochas. Having honed his skills at renowned brands like Dolce & Gabbana, Gucci, and Philosophy by Lorenzo Serafini, Vigilante is renowned for his elegant and modern approach to fashion. His journey in the fashion industry is a testament to his dedication and skill, making him a perfect fit for Rochas.

Alessandro Vigilante, the new Creative Director of Rochas - Photo Courtesy of Rochas Press Office

A New Chapter for Rochas

Philippe Bénaçin, CEO of Interparfums, expressed his excitement about Vigilante's appointment, noting his unique vision that perfectly aligns with Rochas' values of audacity, femininity, and sophistication. Vigilante's appointment is part of the larger strategy by Rochas, now managed entirely by Interparfums, which includes new marketing, communications, and licensing activities.

The Multifaceted Creative Mind

Vigilante's background is as diverse as it is impressive. Initially a contemporary dancer, he later transitioned to the fashion world. An alumnus of IED Moda Lab in Milan, Vigilante is not only a skilled designer but also a passionate consumer of art, film, photography, and dance. His multifaceted interests and skills enrich his approach to design, promising a fresh and innovative direction for Rochas.

Vigilante's Vision for Rochas

Upon his appointment, Vigilante expressed his gratitude and excitement to join Maison Rochas. He aims to build upon the rich heritage of the House, infusing his unique vision while respecting its longstanding dedication to French sophistication and the celebration of womanhood.

Anticipation for the Debut Collection

The fashion world eagerly awaits Vigilante's first collection for Rochas, set to be unveiled in February during the Fall 2024 season of Paris Fashion Week. His approach is expected to infuse modernity into the charismatic and timeless beauty that has been a hallmark of Rochas since its inception in 1925.

About Interparfums SA and the House of Rochas

Interparfums, the parent company of Rochas, is known for its development, manufacturing, and distribution of prestige perfumes and cosmetics. Rochas itself, founded by Marcel Rochas in 1925, has a rich history of innovation and elegance, with legendary fragrances and a bold fashion style that have left an indelible mark on the industry.

In conclusion, the appointment of Alessandro Vigilante as the Creative Director of Rochas' Ready-To-Wear line heralds a new chapter of creativity and innovation. His diverse background and vision are set to propel the brand into a new era of modern elegance and sophistication.