Dior has unveiled a mesmerizing new campaign for its iconic Lady Dior handbag, featuring the multitalented Spanish singer-songwriter Rosalía as the brand's new global ambassador. The campaign, masterfully captured by American artist and photographer Collier Schorr, celebrates the timeless elegance and versatility of the Lady Dior, while showcasing Rosalía's magnetic presence and unique style.
The Lady Dior, a symbol of Dior's heritage and excellence, has been reimagined season after season by creative director Maria Grazia Chiuri. In this latest campaign, the handbag takes center stage, its architectural silhouette and exquisite craftsmanship enhanced by the intimate setting and Rosalía's captivating presence.
Schorr's photographs, a mix of vibrant color and evocative black and white, capture the essence of Rosalía's artistry and the Lady Dior's enduring allure. The Grammy-winning singer, known for her genre-bending music and electrifying performances, appears radiant and at ease, accompanied only by a microphone and a piano – a nod to the deep connection between fashion, music, and live performance.
Rosalía's natural singularity shines through in each image, as she effortlessly makes the Lady Dior her own. The handbag's matte and patent leather, adorned with the iconic cannage stitching and precious finishes, serves as a testament to the unparalleled savoir-faire of Dior's ateliers. The "DIOR" charms, modern talismans inspired by those of the House's founding couturier, add a final touch of grace to the bag's allure.
This campaign marks a new chapter in Rosalía's meteoric rise to global stardom. With her unique blend of traditional flamenco and cutting-edge urban sounds, the Spanish artist has captivated audiences worldwide, earning critical acclaim and numerous accolades, including multiple Grammy Awards.
As Dior's new global ambassador, Rosalía brings her boundless creativity and ultramodernity to the House, embodying the brand's values of freedom, self-expression, and the power of the arts. This collaboration promises to be a dynamic and inspiring partnership, celebrating the timeless elegance of the Lady Dior and the unstoppable force that is Rosalía.