By Fashion Editorial Staff
In its Summer 2025 campaign, Saint Laurent evokes a mood of hushed seduction, where each image feels like a film still suspended mid-thought. Under the direction of Creative Director Anthony Vaccarello and lens of photographer Glen Luchford, the collection is staged within velvet-draped interiors—spaces that function less as backdrop and more as silent co-stars.
Models Penelope Ternes, Anok Yai, Ella Mccutcheon, and Justino Gonzalez inhabit these rooms with a quiet, almost voyeuristic presence. Their postures—composed, deliberate, unhurried—hold a stillness that draws the eye inward. Lit in chiaroscuro tones, the scenes shimmer with suggestion, tension, and control.
Vaccarello plays with contrast throughout: sharp tailoring is softened by fluid silhouettes, while vivid yellows and purples flicker against deep reds and blacks. A crisp black suit shares space with diaphanous lace bodysuits and glistening textures, reflecting the house’s ongoing dialogue between masculinity and femininity.
But what sets this campaign apart is its refusal to perform. There is no chaos, no velocity—just the calm intimacy between garment and environment. The models, barefoot and grounded, neither pose nor gesture, but instead exist—serene, self-contained, almost cinematic in their stillness.
Rather than staging spectacle, Saint Laurent leans into nuance. Each room suggests a story without revealing it, allowing the viewer to linger in the space between knowing and imagining. The result is a portrait of luxury that feels deeply private—more emotion than exhibition.
With this campaign, Vaccarello continues to refine his vision for the house: one where atmosphere is a kind of language, and restraint is the ultimate seduction.