Salvatore Ferragamo presents the Tiger in Wonderland campaign for Chinese New Year. Artists Sun Yuan and Peng Yu created unique prints inspired by the 2022 Zodiac Tiger for the collection. In an homage to the brand's long history of uniting art and culture, Ferragamo continues its commitment to working with artists across disciplines.
The tiger has long been a symbol of passion, daring, auspiciousness, and safety in Chinese culture through traditional Chinese art.
Explore the digital campaign and collection below. Imagery courtesy of Salvatore Ferragamo.
