Schiaparelli and Neiman Marcus Celebrate A Historic Partnership in Beverly Hills

In a glittering evening celebrating the recent opening of Schiaparelli’s boutique at Neiman Marcus Beverly Hills, the luxury retailer honored Creative Director, Daniel Roseberry, with a memorable cocktail reception. This soirée not only marked Daniel’s inaugural Beverly Hills rendezvous with Neiman Marcus but also highlighted the continued legacy of a partnership that began in the 1940s.

Lana Todorovich, Chief Merchandising Officer at Neiman Marcus, expressed her admiration, stating, “Daniel's visionary leadership has seamlessly married Schiaparelli’s rich heritage with modernity. Our new Los Angeles boutique gives customers a unique gateway to one of the world’s most prestigious brands, and celebrating this with Daniel is truly an honor.”

The iconic John Sowden House, designed by acclaimed architect Lloyd Wright, set the stage for this exclusive event. Reflecting Schiaparelli’s surrealistic essence, the ambiance featured iconic replicas, a standout 10-foot keyhole sculpture, and an array of Schiaparelli's women’s apparel and handbags. Guests indulged in bespoke cocktails and gourmet light bites, all set to the rhythm of DJ Ben Brunnemer.

The event drew Hollywood's elite, with A-listers like Jennifer Lopez, Taraji P. Henson, Regina King, and Olivia Wilde, all donning Schiaparelli's signature designs. Their presence not only heightened the evening's glamour but also underscored the Maison's esteemed reputation in celebrity fashion circles.

An exuberant Daniel Roseberry shared, “This iconic architectural house is the ideal backdrop to honor our blossoming collaboration with Neiman Marcus. Schiaparelli has forged enduring relationships with celebrities and stylists over the years, creating countless red-carpet moments."

Neiman Marcus unveiled Schiaparelli’s exclusive boutique this summer in Beverly Hills. As Schiaparelli's maiden West Coast location in the U.S., it promises patrons an immersive experience, elegantly fusing whimsy with luxury.

The collaboration between Neiman Marcus and Schiaparelli isn't new. It can be traced back to the 1940s when Elsa Schiaparelli, the Maison's founder, was recognized for her revolutionary influence on fashion. The current partnership stands as a testament to this enduring bond.