Schiaparelli Brings Parisian Glamour to Dallas with Neiman Marcus NorthPark Ephemeral Shop
October 9, 2024
The illustrious French fashion house Schiaparelli unveiled an extraordinary ephemeral shop at Neiman Marcus NorthPark in Dallas, offering a curated selection of accessories for the holiday season. This special installation, which opened on October 7, 2024, holds particular significance as it marks a homecoming for Creative Director Daniel Roseberry, who has led Schiaparelli since 2019 and hails from Dallas.
Roseberry's latest collection cleverly incorporates elements of his Texas upbringing while maintaining the refined, artistic traditions of French couture for which the Maison is renowned. The ephemeral shop showcases a striking array of jewelry, leather goods, shoes, and accessories from the Fall-Winter 2024-25 ready-to-wear collections, alongside Schiaparelli's signature Iconics line.
Visitors can explore an exquisite range of items, from elegant pumps to avant-garde trainers, and from the latest Schiap bags to the iconic Anatomy Jewelry line. The collection also features unique earrings, cuffs, and brooches, all adorned with Schiaparelli's emblematic anatomical codes and signature gold details. Each piece embodies the brand's bold, elegant, and timeless essence, crafted in Italy with the finest leather craftsmanship, offering a touch of Schiaparelli's distinctive chic and fantasy to every silhouette.
The temporary shop's design meticulously captures the spirit of Schiaparelli's Parisian salons. White tones, plaster sconces, and elegant furnishings echo the Maison's iconic space in the Place Vendôme, immersing shoppers in a Parisian atmosphere. "I am so deeply moved to bring the magic of the Place Vendôme to Dallas, a city so dear to my heart," Roseberry stated. "I hope NorthPark customers will enjoy this unique immersion in our collections and specifically our standout accessories and bijoux [jewelry]."
Roseberry's Texas roots are subtly woven into his designs, with elements like cowboy twill, denim pants, oversized belts, and bolo ties making appearances in his collections. These personal touches add a distinctive flair to his Parisian runway shows, showcasing the creative director's ability to fuse his cowboy heritage with the sophistication of French couture.
Delphine Bellini, CEO of Schiaparelli, emphasized the significance of this ephemeral shop: "This ephemeral shop is such a great opportunity for us to create more magic for our clients and strengthen our relationships with them in Dallas. The various exclusive events organized so far in close collaboration with Neiman Marcus teams have allowed us to nurture such a special link with NM's clients and talented personal shoppers who have showed us how passionate they are about our brand and products. Many clients tell us the joy they feel each time they pick one of our creation in their dressing room, or how they started to collect our most iconic pieces, like the face bag.”
The collaboration between Neiman Marcus and Schiaparelli has deep historical roots, dating back to 1940 when Elsa Schiaparelli, the Maison's founder, was one of the first recipients of the Neiman Marcus Award for Distinguished Service in the Field of Fashion. Roseberry continues this legacy, having recently received the 2024 Neiman Marcus Award for Creative Impact in the Field of Fashion.
Lana Todorovich, Chief Merchandising Officer at Neiman Marcus, commented, "Schiaparelli's NorthPark shop offers our clients a unique opportunity to connect with Daniel Roseberry's extraordinary creations in his hometown. Arriving just in time for the holidays, this space celebrates our long-standing partnership with the French maison and deepens our relationships with customers who appreciate the artistry and innovation that Schiaparelli brings to fashion."
Neiman Marcus Group proudly holds the largest Schiaparelli presence of any retailer worldwide, with dedicated spaces in their Downtown Dallas flagship store, Beverly Hills location, and Bergdorf Goodman in New York City. The Bergdorf Goodman space was the brand's first boutique outside the Maison's Place Vendôme atelier.
Schiaparelli admirers and those seeking sartorial splendor for the holidays can experience the magic of Schiaparelli at Neiman Marcus NorthPark's handbag department from October 7th, 2024, to January 31st, 2025. This temporary shop offers a unique opportunity to explore and acquire pieces from one of fashion's most innovative and artistic houses, bringing a touch of Parisian haute couture to the heart of Texas.
