self-portrait, the London-based fashion house, unveils its spring summer 2023 campaign starring Gigi Hadid captured by Tyrone Lebon in New York.
The campaign embraces the confident and independent spirit of the self-portrait woman. Styled by Alex Harrington, Gigi wears key pieces from the latest collection, including lace and rhinestone embellished styles in a vibrant color palette of green, pink, and orange.
Partnering with Gigi again is a joy, she truly embodies our self-portrait woman – independent, confident, sensitive, and always a lot of fun. For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together, Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York, the result is honest, natural, feminine and magical.Han Chong, self-portrait Founder and Creative Director
I wanted to create a collection that was vibrant and sensual and full of energy…one that celebrates the evenings both in and out. We’ve introduced new styles, effortless silhouettes and an upbeat palette of colours from bright neons to soft dégradé hues. The ambition was really to present a very joyful collection.
Established in 2013 by Han Chong, self-portrait has become synonymous with empowering the modern woman through functional dressing for day and night. The brand is also firmly committed to supporting creative talent through several initiatives, including a scholarship program with Central Saint Martins in London.
One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways.