self-portrait, the London-based fashion house, unveils its spring summer 2023 campaign starring Gigi Hadid captured by Tyrone Lebon in New York.
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The campaign embraces the confident and independent spirit of the self-portrait woman. Styled by Alex Harrington, Gigi wears key pieces from the latest collection, including lace and rhinestone embellished styles in a vibrant color palette of green, pink, and orange.
Partnering with Gigi again is a joy, she truly embodies our self-portrait woman - independent, confident, sensitive, and always a lot of fun. For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together, Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York, the result is honest, natural, feminine and magical.
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self-portrait
Established in 2013 by Han Chong, self-portrait has become synonymous with empowering the modern woman through functional dressing for day and night. The brand is also firmly committed to supporting creative talent through several initiatives, including a scholarship program with Central Saint Martins in London.
One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways.