Shu Qi Stars in Bottega Veneta’s ‘The First Sunrise with You’ for Lunar New Year 2024

The advent of 2024’s Lunar New Year shines a spotlight on Bottega Veneta’s luxury fashion campaign “The First Sunrise with You,” where cinematic elegance meets heritage reverence. Acclaimed director Jess Jing Zou and celebrated photographer Ken Ngan craft a visual symphony featuring fashion icon Shu Qi, whose presence brings the promise of new beginnings into sharp relief against the backdrop of a stirring Shanghai dawn.

The campaign, envisioned by Matthieu Blazy, showcases a curated collection of Chinese New Year fashion moments, transcending traditional fashion to narrate togetherness. The film commences with Shu Qi's contemplative silhouette against the burgeoning light, transitioning into a montage of connections—each frame a celebration of the Lunar New Year's spirit.

Bottega Veneta's narrative unfolds against a dynamic canvas, from the serene embrace of waterfronts to the vibrant camaraderie on sandy beaches. The campaign captures the spirit of life's pathways, highlighting the beauty in shared moments.

The designer Lunar New Year collection, inspired by the Year of the Dragon, showcases Bottega Veneta’s prowess in marrying tradition with innovation. Key pieces like the Andiamo and Orbit sneakers, along with the dragon-tail adorned Jodie bag, stand testament to a legacy reimagined through the lens of modern design.

The campaign's journey through diverse landscapes underscores the essence of the season—renewal, hope, and the invaluable gift of connection, mirroring the Lunar New Year's transformative spirit.

Matthieu Blazy invites you to immerse in the fusion of fine craftsmanship and the Lunar New Year's festive essence. This beckoning serves as a gateway to experiencing the brand's latest collection, a marriage of artisanship and cultural celebration.