The advent of 2024’s Lunar New Year shines a spotlight on Bottega Veneta’s luxury fashion campaign “The First Sunrise with You,” where cinematic elegance meets heritage reverence. Acclaimed director Jess Jing Zou and celebrated photographer Ken Ngan craft a visual symphony featuring fashion icon Shu Qi, whose presence brings the promise of new beginnings into sharp relief against the backdrop of a stirring Shanghai dawn.
Weaving Unity in Luxurious Threads
The campaign, envisioned by Matthieu Blazy, showcases a curated collection of Chinese New Year fashion moments, transcending traditional fashion to narrate togetherness. The film commences with Shu Qi’s contemplative silhouette against the burgeoning light, transitioning into a montage of connections—each frame a celebration of the Lunar New Year’s spirit.
The Pulse of Togetherness
Bottega Veneta’s narrative unfolds against a dynamic canvas, from the serene embrace of waterfronts to the vibrant camaraderie on sandy beaches. The campaign captures the spirit of life’s pathways, highlighting the beauty in shared moments.
Dragons and Design: A Sartorial Symphony
The designer Lunar New Year collection, inspired by the Year of the Dragon, showcases Bottega Veneta’s prowess in marrying tradition with innovation. Key pieces like the Andiamo and Orbit sneakers, along with the dragon-tail adorned Jodie bag, stand testament to a legacy reimagined through the lens of modern design.
Narratives of New Horizons
The campaign’s journey through diverse landscapes underscores the essence of the season—renewal, hope, and the invaluable gift of connection, mirroring the Lunar New Year’s transformative spirit.
Experience Bottega Veneta’s Lunar New Year Splendor
Matthieu Blazy invites you to immerse in the fusion of fine craftsmanship and the Lunar New Year’s festive essence. This beckoning serves as a gateway to experiencing the brand’s latest collection, a marriage of artisanship and cultural celebration.