Montreal-based fashion retailer SSENSE is set to make a bold entrance into the bridal fashion world by launching its highly-anticipated Bridal Capsule Collection on July 20. This new offering combines the creative forces of four celebrated fashion designers – Chopova Lowena, Sandy Liang, Sophie Buhai, and Simone Rocha – each contributing their unique vision to create a diverse and captivating range of wedding dresses, veils, and accessories.
Breaking traditional norms, the SSENSE Bridal Capsule Collection aims to cater to a broad spectrum of tastes and preferences, ensuring every bride can find her perfect ensemble for the special day. Embracing individuality and celebrating self-expression, the collection features a delightful mix of styles – from daring and adventurous to timeless and romantic.
Chopova Lowena: For the Bold and Daring
Chopova Lowena, known for innovative designs and unconventional materials, brings a selection of best-selling and signature dress shapes reimagined in lace and silver tinsel flower taffeta. Ideal for brides looking to make a statement and embrace their adventurous spirit, this offering is bound to captivate with its striking textures and contemporary appeal.
Simone Rocha: Timeless Elegance with a Twist
Simone Rocha, renowned for her ethereal creations, presents an exclusive iteration of her favorite SS23 runway bridal styles. Embroidered trim and delicate pearl embellishments add a touch of sophistication and uniqueness to these timeless designs. Brides who seek a classic look with a modern twist will find solace in Simone Rocha’s offerings.
Sandy Liang: Flirty and Playful for the Youthful Bride
Designed for the younger bride with a penchant for playful aesthetics, Sandy Liang’s contribution to the collection includes a bow-adorned mini dress, two different-sized veils, and a bow bag, which debuted in the recent FW23 runway show. Sandy’s best-selling square-toe ballerina Mary Jane completes the look in ivory, adding a touch of modernity to the ensemble.
Sophie Buhai: Bespoke Accessories for Every Bride
Sophie Buhai, known for her elegant and sophisticated jewelry designs, offers a collection of bespoke accessories to adorn any bride. Featuring pearl-embellished jewelry and accessories, with a selection of chalcedony for the traditional “something blue,” Sophie Buhai’s pieces add a touch of refinement and grace to the bridal look.
Complementing this exclusive collection is The SSENSE Edit, a curated assortment of wedding-appropriate dresses, white suit sets, shoes, and bags from renowned ready-to-wear designers such as The Row, Jacquemus, and Vivienne Westwood. The Edit caters to various styles, offering a wide array of choices for brides seeking luxury, romance, or a touch of alternative flair on their big day.
SSENSE’s foray into bridal fashion is driven by a desire to extend the customer journey and provide a one-of-a-kind shopping experience. By curating a selection of brands that customers are already familiar with and love, SSENSE brings a fresh and modern approach to the wedding gown market, moving away from the conventional and embracing diverse styles and aesthetics.
Brides-to-be and fashion enthusiasts can explore the SSENSE Bridal Capsule Collection and The SSENSE Edit on the brand’s website and mobile app starting July 20. With high-resolution images and a lookbook available, brides to be can glimpse the stunning designs that await them, making the journey to find the perfect wedding ensemble all the more exciting and enjoyable. ssense.com