Step Inside Thom Browne’s 2024 Holiday Elevator Express: A World of Luxury and Imagination
November 20, 2024
As the holiday season begins, Thom Browne invites us on an extraordinary journey with his Holiday 2024 collection. Where corporate architecture serves as a canvas for imagination, Browne unveils a surreal oasis of luxury through his whimsical Elevator Express. Floor by floor, the campaign curates a journey through elevated design, where seasonal elegance meets Browne’s signature whimsy.
(Image: Courtesy of Thom Browne)
Drawing on the same sense of surrealism and escape that define René Magritte’s work, Thom Browne invites us into his dreamlike world of luxury with the 2024 Holiday collection. The collection’s coveted pieces—cashmere hats, gloves and scarves—serve as exquisite gifts offering a gateway into Browne’s singular ready-to-wear universe. Paired with statement pieces such as the Bell-Sleeve Shearling Jacket and the Classic Camel Hair Trench Coat, each item, from the relaxed elegance of knitwear to the sculptural allure of outerwear, embodies Browne’s timeless tailoring and whimsical imagination.
(Image: Courtesy of Thom Browne)
(Image: Courtesy of Thom Browne)
Browne’s knitwear designs reimagine traditional holiday motifs with standout pieces like the Holiday Scenery Pullovers and Nutcracker Cardigans—luxurious and lighthearted. The Holiday Hector Pullover in Mohair introduces Browne’s signature dachshund, a symbol of charm and personality that permeates the collection, appearing not only on sweaters but across a range of leather goods, including coin pouches and bag charms.
(Image: Courtesy of Thom Browne)
(Image: Courtesy of Thom Browne)
Browne further explores the whimsy of the holiday season with accessories that playfully evoke his signature motifs. Sterling silver animal tie bars and the sculptural Mrs. Thom Triangle Bag illustrate an unrivaled level of craftsmanship.
(Image: Courtesy of Thom Browne)
A highlight of the season is Browne’s remarkable collaboration with the storied French porcelain house Haviland. This partnership marries two centuries of Limoges porcelain craftsmanship with Browne’s minimalist aesthetic, creating a Tea Set that transcends tradition into the modern era. Each piece—from the tea cups and saucers to the teapot, sugar box, and creamer—features Browne’s signature four-bar stripe, delicately rendered.
This exclusive set draws inspiration from Browne’s personal collection of antiques, evoking an Alice in Wonderland-like scene, where tea time becomes both a whimsical escape and a moment of social commentary. Just as Alice’s tea party defied convention, Browne’s tea set redefines heritage, blending fantasy with luxurious tableware.
(Image: Courtesy of Thom Browne)
Stepping off the Elevator Express and into the world beyond, we carry with us the seasonal wonder embodied in every piece of Browne’s timeless 2024 Holiday collection. In Browne’s world—a world we eagerly inhabit—every detail, from ready-to-wear to bespoke accessories, becomes a cherished keepsake. It is part of a continuous narrative that celebrates the art of living well. Every piece is imbued with a sense of wonder in every moment.
To discover more about Thom Browne’s collections, including the 2024 Holiday collection, please visit ThomBrowne.com.
