Step Inside Thom Browne’s 2024 Holiday Elevator Express: A World of Luxury and Imagination

As the holiday season begins,Thom Browneinvites us on an extraordinary journey with hisHoliday 2024collection. Where corporate architecture serves as a canvas for imagination, Browne unveils a surreal oasis of luxury through his whimsicalElevator Express. Floor by floor, the campaign curates a journey through elevated design, where seasonal elegance meets Browne’s signature whimsy.

A Hector Pullover sweater takes center stage, accompanied by a charming grey rabbit—an imaginative addition to Browne’s playful holiday vision. (Image: Courtesy of Thom Browne)

Drawing on the same sense of surrealism and escape that defineRené Magritte’swork,Thom Browneinvites us into his dreamlike world of luxury with the2024 Holidaycollection. The collection’s coveted pieces—cashmere hats, gloves and scarves—serve as exquisite gifts offering a gateway into Browne’s singularready-to-wearuniverse. Paired with statement pieces such as theBell-Sleeve Shearling Jacketand theClassic Camel Hair Trench Coat, each item, from the relaxed elegance of knitwear to the sculptural allure of outerwear, embodies Browne’s timeless tailoring and whimsical imagination.

A Shearling Jacket paired with Browne’s signature Pleated Skirt creates a striking contrast beneath a surreal rose portrait, a defining motif of his holiday presentation. (Image: Courtesy of Thom Browne)

The Classic Camel Hair Trench Coat stands timeless, its clock-face design blending surrealism with refined tailoring. (Image: Courtesy of Thom Browne)

Browne’s knitwear designs reimagine traditional holiday motifs with standout pieces like theHoliday Scenery PulloversandNutcracker Cardigans—luxurious and lighthearted. TheHoliday HectorPulloverin Mohair introduces Browne’s signature dachshund, a symbol of charm and personality that permeates the collection, appearing not only on sweaters but across a range of leather goods, including coin pouches and bag charms.

Hector Pullover sweaters, adorned with playful dachshund motifs, rest beside a miniature fireplace mantle and a window filled with celestial wonder—whimsically enhancing Browne’s festive holiday narrative. (Image: Courtesy of Thom Browne)

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Browne further explores the whimsy of the holiday season with accessories that playfully evoke his signature motifs. Sterling silver animal tie bars and the sculpturalMrs. Thom Triangle Bagillustrate an unrivaled level of craftsmanship.

A striking gesture frames the Mrs. Thom Triangle Bag in crimson, its polished hardware catching the light as it floats within Browne’s surrealist elevator scene. (Image: Courtesy of Thom Browne)

A highlight of the season is Browne’s remarkable collaboration with the storied French porcelain houseHaviland. This partnership marries two centuries ofLimogesporcelain craftsmanship with Browne’s minimalist aesthetic, creating aTea Setthat transcends tradition into the modern era. Each piece—from the tea cups and saucers to the teapot, sugar box, and creamer—features Browne’s signature four-bar stripe, delicately rendered.

This exclusive set draws inspiration from Browne’s personal collection of antiques, evoking anAlice in Wonderland-like scene, where tea time becomes both a whimsical escape and a moment of social commentary. Just as Alice’s tea party defied convention, Browne’s tea set redefines heritage, blending fantasy with luxurious tableware.

The Haviland x Thom Browne tea service, featuring the Four-Bar Stripe Tea Cup, Saucer, and Teapot, showcases a perfect marriage of Limoges porcelain craftsmanship and Browne’s minimalist aesthetic. (Image: Courtesy of Thom Browne)

Stepping off theElevator Expressand into the world beyond, we carry with us the seasonal wonder embodied in every piece of Browne’s timeless2024 Holidaycollection. In Browne’s world—a world we eagerly inhabit—every detail, from ready-to-wear to bespoke accessories, becomes a cherished keepsake. It is part of a continuous narrative that celebrates the art of living well. Every piece is imbued with a sense of wonder in every moment.

To discover more aboutThom Browne’scollections, including the2024 Holidaycollection, please visitThomBrowne.com.