Louis Vuitton's latest olfactory masterpiece is set to illuminate the fragrance world. The new scent, a collaborative effort between Men's Creative Director Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, captures the essence of sunlight in a bottle.
A Ray of Innovation
This groundbreaking fragrance embodies Williams' philosophy of sunlight as a metaphor for love and motivation. The concept was born from a provocative question: "What will you do when the sun shines on you?" Cavallier Belletrud and his team, have expertly distilled this abstract idea into an eau de parfum that promises to energize and uplift.
The Science of Scent
Drawing inspiration from photosynthesis, the perfume's composition mimics nature's response to sunlight. At its heart lies galbanum, a mythical resin rarely used in modern fragrances. This ingredient has been refined to create delicate green notes, forming the fragrance's sappy and spicy core.
A Symphony of Notes
The scent's foundation rests on cedarwood, extracted from upcycled carpentry wood, providing a deep, woody base. This is complemented by creamy sandalwood and invigorated with crisp ginger. Zesty bergamot tops off the composition, heralding the arrival of galbanum like the first rays of sunrise.
More Than Just a Fragrance
Each ingredient in this Louis Vuitton creation carries cultural significance related to healing and well-being. From galbanum's use in Ancient Greece to cedarwood's importance in Ancient Egypt, the fragrance becomes more than just a scent – it's an elixir of positivity.
A Vessel of Light
The fragrance is housed in Louis Vuitton's signature cylindrical flacon, reimagined to reflect and refract light. The glass structure, filled with golden liquid, mimics sunlight gilding the skin. For the globetrotting fragrance enthusiast, a travel case and fragrance trunk in the green Damoflage motif are also available.
Louis Vuitton's new fragrance is more than just a scent – it's a sensory experience that captures the warmth and energy of sunlight. Available from June 19, 2024, this illuminating