Crystal-maker Swarovski has transformed its iconic Fifth Avenue flagship into an opulent holiday spectacle, capturing the enchantment of the season. This year’s dazzling installation celebrates the festive spirit and immerses onlookers in a one-of-a-kind luxury experience.
The transformation features a striking, whimsical façade designed to evoke a grand couture gift box. Adorned in vibrant green and pink panels, the building’s exterior is framed by a pristine white ribbon, adding a sophisticated touch. This eye-catching installation creates a vivid contrast against the uptown neighborhood, gleaming with a warm, inviting glow amid New York City's wintery landscape.
Inside, the magic continues with a monumental golden gift box crowned by a shimmering Swarovski signature bow. The interior is curated as a haven of luxury, where custom gold furnishings elegantly complement sparkling crystals.
Every detail is meticulously crafted to blend Swarovski’s rich heritage with the vibrant energy of the holiday season. This stunning display further reinforces Swarovski’s long-standing connection to New York’s holiday traditions, offering a welcomed sight for New Yorkers and visitors after Saks Fifth Avenue’s cancellation of its beloved holiday windows this year.
For more than two decades, the brand has been synonymous with the season through its iconic Swarovski Star atop the Rockefeller Center Christmas tree—an emblem of Manhattan’s festive spirit.
The holiday installation will remain on display throughout the season, reinforcing Fifth Avenue’s status as a premier luxury destination and offering an unforgettable visual experience of holiday magic.
For more information or to view Swarovski’s latest designs, please visit Swarovski.com.
