Crystal-makerSwarovskihas transformed its iconicFifth Avenueflagship into an opulent holiday spectacle, capturing the enchantment of the season. This year’s dazzling installation celebrates the festive spirit and immerses onlookers in aone-of-a-kindluxury experience.
The transformation features a striking, whimsical façade designed to evoke a grand couture gift box. Adorned in vibrant green and pink panels, the building’s exterior is framed by a pristine white ribbon, adding a sophisticated touch. This eye-catching installation creates a vivid contrast against the uptown neighborhood, gleaming with a warm, inviting glow amid New York City's wintery landscape.
Inside, the magic continues with a monumental golden gift box crowned by a shimmeringSwarovskisignature bow. The interior is curated as a haven of luxury, where custom gold furnishings elegantly complement sparkling crystals.
Every detail is meticulously crafted to blend Swarovski’s rich heritage with the vibrant energy of the holiday season. This stunning display further reinforces Swarovski’s long-standing connection to New York’s holiday traditions, offering a welcomed sight for New Yorkers and visitors afterSaks Fifth Avenue’s cancellationof its beloved holiday windows this year.
For more than two decades, the brand has been synonymous with the season through its iconicSwarovski Staratop theRockefeller Center Christmas tree—an emblem of Manhattan’s festive spirit.
The holiday installation will remain on display throughout the season, reinforcingFifth Avenue’sstatus as a premier luxury destination and offering an unforgettable visual experience of holiday magic.
For more information or to viewSwarovski’slatest designs, please visitSwarovski.com.