Swarovski Reimagines Iconic Venus in Dazzling Undersea Campaign Shot by Steven Meisel
March 29, 2024
Swarovski has unveiled its spellbinding "Venus" campaign to launch the Spring/Summer 2024 collection, reimagining the timeless archetype of Venus through a modern, oceanic lens. Captured by legendary fashion photographer Steven Meisel, a stellar cast of supermodels, including Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss, and Abby Champion, transform into bejeweled muses representing the multifaceted ideals of contemporary womanhood.
Adorned in treasures from the new collection inspired by the extraordinary flora and fauna of underwater gardens, each Venus becomes a bold, glamorous embodiment of strength, empowerment, creativity, grace, and elegance. Under the artful direction of hairstylist Guido Palau and makeup maven Pat McGrath, the iconic models exude unapologetic self-expression.
"I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals perfectly embodied by these iconic models," said Giovanna Engelbert, Swarovski's Global Creative Director.
The Spring/Summer 2024 collection dives into an "Underwater Garden" filled with light-catching crystals and pearls that capture the mesmerizing motion and motifs of the sea. Engelbert's bold vision evolves Swarovski's language of luxury, infusing the 129-year-old crystal house's savoir-faire into fluid shapes, vibrant colors, and haute joaillerie techniques.
The Idyllia family finds inspiration in nature's intricate adornments, from delicately detailed shells to crystallized flowers unfurling in graphic radiance, featuring exquisite marine motifs rendered in pavé, pearls, and ombre Swarovski Zirconia.
The timeless Millenia line receives a fresh interpretation with revamped crystal-set chains and horizontally set octagonal stones. The organic movements of the new Sublima family are expressed through tonal crystal colors and fantasy-like shapes that shimmer with artistry and mastery of light. Meanwhile, Hyperbola's modern yet intricate white-hued crystal designs highlight new inspirations in hypnotic sculptural forms and fluid lines that showcase Swarovski's technical savoir-faire.
From the refined Hyperbola and intricate Idyllia families to the organic movements of the new Sublima line, Swarovski's iconic collections are reinterpreted with oceanic inspirations, setting the stage for a dazzling celebration of modern femininity.
