In the storied halls of the Alaïa ateliers, where fashion transforms from muslin to living art, a story unfolds. The Alaïa SF24 Diary, photographed by Anthony Seklaoui, offers an unprecedented peek behind the velvet curtain of Pieter Mulier’s Alaïa. The diary captures a raw, unfiltered chronicle of creation that will fill the fashion set with wonder.
The Fitting Room: Where Alaïa Magic Forms
At the heart of Alaïa's creative process lies the fitting – a sacred ritual where garments are born, sculpted, and perfected. Seklaoui's lens captures these moments with startling intimacy. Here, we see the spirit of the Maison take hold—stripped bare of pretense and artifice. Models stand tall, their faces free of makeup, as Pieter Mulier and his team work with sartorial imagination.
The collection itself is a study in contrast. Precision tailoring meets fluid draping, while bold structural elements dance with opulent fabrics. A corseted midi dress in deep crimson demands attention, its boned bodice giving way to a cascade of pleats. Elsewhere, a cloud-like coat in the palest ivory seems to float around the wearer, defying gravity with its voluminous and historic silhouette.
The Art of Obsession: Craftsmanship Laid Bare
What sets the Alaïa SF24 Diary apart is its unflinching dedication to reality. Seklaoui's images don't shy away from the long hours, the painstaking attention to detail, or the occasional moment of frustration. We see hands flying over intricate beadwork, needles flashing as they secure impossibly tiny stitches, and the furrowed brow of concentration as a master cutter shapes a collar to perfection.
This is fashion at its most elemental – a reminder that true luxury is born not just of vision, but of sweat, skill, and unwavering commitment to excellence—the atelier.
A Collectible Glimpse into Fashion History
More than a beautiful tome, the Alaïa SF24 Diary is a piece of fashion history—always in the making. Available in select boutiques and through carefully chosen partners, it offers fashion cognoscenti the chance to own a tangible piece of the creative process.
As we flip through its pages, we are transported into the inner world of one of fashion's most revered houses. We feel the weight of tradition, the electricity of innovation, and the pure, unadulterated joy of new creations. This is Alaïa laid bare, and it's mesmerizing.
As we eagerly await the Summer Fall 2024 collection to hit stores and online platforms, the Alaïa SF24 Diary is a reminder of the human touch behind the Maison and what makes it stand apart.
In a world of faster fashion and fleeting trends, Alaïa remains a beacon of timeless design and uncompromising quality. The SF24 Diary is our invitation to step into this rarefied world, if only for a moment. Discover more on the official Alaïa website and at the below locations.
FIND THE ALAÏA SF24 DIARY AT:
BELGIUM:
- Houben Antwerp
CHINA:
- Alaïa Plaza 66 Shanghai
- SKP Beijing
- SKP Chengdu
- SKP Xi’an
FRANCE:
- Alaïa Marignan Paris
- Alaïa Moussy Paris
- Galeries Lafayette Paris
- Le Bon Marché Paris
- The Broken Arm Paris
- The Red Wheelbarrow Bookstore Paris
ITALY:
- Antonia Milan
JAPAN:
- Alaïa Ginza Six Tokyo
KOREA:
- Galleria Department Store East Seoul
- Shinsegae Centum Busan
NETHERLANDS:
- Kiki Niesten Maastricht
SAUDI ARABIA:
- Alaïa Kingdom Centre Riyadh
UNITED ARAB EMIRATES:
- Alaïa Dubai Mall Dubai
UNITED KINGDOM:
- Alaïa New Bond Street London
- Airmail Newsstand x Shreeji Newsagents London
- Dover Street Market London
- Harrods London
UNITED STATES:
- Airmail Newsstand New York
- Alaïa Soho New York
- Bergdorf Goodman New York
- Dover Street Market New York
- Maxfield Los Angeles
- The Webster Bal Harbour
- The Webster Houston
- The Webster Miami Beach
- The Webster New York