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The Cool Factor at Bottega Veneta SS2020

The Cool Factor at Bottega Veneta SS2020

Against the backdrop of plurality in culture today, defining what’s cool is becoming more and more challenging. That doesn’t seem to be the case for creative director Daniel Lee‘s Bottega Veneta. The spring/summer 2020 collection embodies a certain aloofness and confidence that sets it apart from anything else on the runway.

Plenty of sunglasses, leather looks, and the models’ vice grip on luxurious bags conveyed a definitive point of view, a style, in a world that is perhaps overwhelmed by too many. Oversized trench coats, dropped shoulders, knitted dresses, and exaggerated proportions on both the men’s and women’s silhouettes lent to the collection’s relaxed sophistication.

View the show in its entirety in the gallery below. Images courtesy of Bottega Veneta.

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