In a seismic shift for the fashion world, LOEWE has announced the departure of Jonathan Anderson, the visionary creative director who has led the Spanish luxury house since 2013. Anderson's 11-year tenure represents one of the most consequential creative directorships in modern fashion history, transforming LOEWE from a niche leather goods brand into a global cultural powerhouse.
A Reign of Reinvention
Under Anderson's leadership, LOEWE experienced what the house describes as "exceptional growth," establishing itself as a pioneer in modern luxury fashion, deeply rooted in craftsmanship. From the start, the Northern Irish designer revolutionized the brand’s visual identity—overhauling the logo, store design, and collections—infusing them with his signature blend of intellectual rigor and playful whimsy.
Perhaps the most emblematic symbol of Anderson’s success at LOEWE is the Puzzle bag, which celebrates its 10th anniversary this year. It has ascended to the pantheon of luxury accessories, described as "a true icon" by LOEWE CEO Pascale Lepoivre. Beyond commercial success, Anderson’s commitment to craftsmanship culminated in the launch of the LOEWE FOUNDATION Craft Prize, an initiative dedicated to preserving endangered artisanal traditions around the world.
The Legacy
Sidney Toledano, a titan of luxury management with decades of experience working alongside some of fashion’s most celebrated creators, places Anderson "amongst the very best" artistic directors of modern times. "What he has contributed to LOEWE goes beyond creativity," Toledano remarked in the official announcement. "He has built a rich and eclectic world, with strong foundations in craft, that will ensure the house thrives long after his departure."
In his own reflections, Anderson noted the collaborative spirit that defined his time at the helm: "While reflecting on the last 11 years, I have been fortunate enough to be surrounded by people with the imagination, skills, tenacity, and resourcefulness to say 'yes' to all my wildly ambitious ideas."
What's Next?
While Anderson’s departure marks the close of a pivotal chapter for LOEWE, the fashion world is already abuzz with speculation about his next steps and who will succeed him. Industry reports suggest that Anderson may be headed to Dior, with early indications that he has already begun preliminary work on the French maison's 2026 menswear collection.
Meanwhile, design duo Jack McCollough and Lazaro Hernandez—founders of Proenza Schouler, who recently exited their label—are reportedly in discussions to succeed Anderson at LOEWE, though no official confirmation has been made.
A Season of Change
Anderson’s exit comes at a time of major transformation within luxury fashion. The Spring-Summer 2026 season will witness Matthieu Blazy’s debut at Chanel, Louise Trotter’s arrival at Bottega Veneta, and potential changes at Gucci, Dior, and now LOEWE.
These shifts occur alongside other significant industry movements, such as Simone Bellotti’s appointment as creative director at Jil Sander and Donatella Versace’s transition to Chief Brand Ambassador while also joining the prestigious jury for the 2025 International Woolmark Prize.
As Anderson poignantly stated in his farewell: "While my chapter draws to a close, LOEWE’s story will continue for many years to come. I will look on with pride, watching the amazing Spanish brand I once called home continue to grow."
For those in the know, all eyes now turn to what lies ahead—both for the incomparable creative force of Jonathan Anderson and for the storied house he leaves in his wake.