The Iconic “Ancora, Ancora, Ancora” Gets a Fresh Remix for Gucci’s Debut Show

October 19, 2023

Originally released in 1978 by the celebrated Italian artist Mina, with lyrics penned by Cristiano Malgioglio, the song has always held a special place in the hearts of many. Its recent remix gained immense online and offline traction, making waves across various platforms.

The Collaboration

In response to this overwhelming enthusiasm, the "Mina Ancora, ancora, ancora – Mark Ronson remix" is now available on all major digital stores, including Spotify, Apple Music, Amazon Music, and TikTok. Adding a touch of Gucci's essence, a special re-edition of the historic album cover has been released in the brand's signature shade, Gucci Rosso Ancora.


Ronson's Revelation

The collaboration was born when Sabato De Sarno introduced Ronson to Mina's iconic track. Reminiscing about the experience, Ronson mentioned on his social channels, “I had never heard the iconic 'Ancora, ancora, ancora' by Mina before Sabato told me he wanted to use it as the main track for his debut as Creative Director of Gucci. What a song. I immediately fell in love with her voice, the passion and desire, of the beautiful orchestral arrangement... It was a joy to work on it.”

The Show's Soundtrack

The Gucci Ancora fashion show's soundtrack didn't just stop at this remix. It also included modern tracks like ‘Late Night Feelings’ by Lykke Li and ‘Loveher’ by Romy, making it a perfect blend of the old and new.