The Journey from Fibers to Fashion: Oasi Zegna’s Visionary Exploration for SS24

June 20, 2023


As the driving force behind ZEGNA's relentless pursuit of innovation, Oasi Zegna is a testament to the brand's unwavering commitment to excellence. This beautiful oasis, nestled amidst the historic buildings of Milan, marks a pivotal moment in fashion history. Here, 192 bales of raw linen, meticulously transported from the fields of Normandy, take center stage. Bathed in glorious daylight, they symbolize the integration of nature's bounty within the vibrant urban landscape. These precious fibers will undergo the masterful craftsmanship of Italian artisans, transforming into the exquisite Oasi Lino collection—a celebration of organic allure and circular values.

Show Set Design

Certifying Sustainability

ZEGNA's commitment to responsible fashion goes beyond symbolism. The brand sets a definitive goal: by 2024, Oasi Lino fibers will be certified as 100% traceable. This unwavering dedication to sustainability ensures transparency and accountability at every step of the production process. With this pledge, ZEGNA reaffirms its position as a leader in pursuing a greener future for fashion.

Traceability, OASI LINO ZEGNA

Linen: The Vector of Nimbleness

Under the vision of Artistic Director Alessandro Sartori, linen emerges as the emblem of versatility and elegance. It sets the stage for a sartorial revolution, redefining conventional fashion paradigms. The focus shifts from rigid matching sets to a boundless world of self-expression. With fluidity and adaptability at its core, the Oasi Lino collection invites individuals to explore a vast array of shapes, hues, and combinations. Embracing the idea of a uniform that celebrates individuality, ZEGNA empowers its wearers to curate their distinctive looks, reflecting their unique personalities.

Zegna SS24, Look 14

Effortless Precision

The Oasi Lino collection exudes refined precision, where fluid volumes and blurred categorizations redefine traditional garment structures. Deconstructed jackets with low or standing collars coexist harmoniously with ethereal duster coats, while round-neck tops confidently replace the conventional jacket. Vests seamlessly transition into tank tops, and bombers effortlessly transform into shirts.

Zegna SS24, Backstage

The iconic sack jackets with 3/4 length sleeves make a triumphant return, captivating with their timeless charm. Trousers embrace a relaxed fit, coexisting effortlessly with shorts and jumpsuits that infuse a practical yet stylish touch. Throughout the collection, intriguing irregular lines adorn the garments, both inside and out, playfully blurring the lines between uniformity and individuality.

Zegna SS24, Look 17

Textures and Palettes: Elevating the Sensory

In true ZEGNA fashion, textures and colors add depth and richness to the Oasi Lino collection. From linen gabardine to satin linen, jute oxford to silk poplin, each fabric choice contributes to the garments' tactile allure and visual allure. The palette, a mesmerizing fusion of neutral tones and irregular monochromes, immerses the collection in a sophisticated ambiance. Calcare, juta, mastice, aral gray, linfa, agave, lichene, petra, foliage, ferruggine, flamingo, and Namibia orange dance together in a harmonious symphony of hues, creating a fascinating visual tapestry.

Zegna SS24, Look 38

L'OASI DI LINO: Lightness in Living

As the final piece falls into place, the essence of L'OASI DI LINO becomes clear—it is not merely a collection of garments but a state of mind. It represents a philosophy of lightness in living and behaving, where individuals are liberated from the constraints of traditional fashion norms. With Oasi Zegna at its core, ZEGNA invites fashion enthusiasts to embark on a journey of self-expression, where the boundaries of style are pushed and redefined.

Alessandro Sartori, ZEGNA Artistic Director

In fashion, where new perspectives forge new paths, ZEGNA continues to pioneer innovative approaches. Oasi Lino is a testament to the brand's commitment to sustainability, craftsmanship, and individuality. As the Oasi Zegna oasis continues to evolve and inspire, it leaves an indelible mark on the fashion landscape, challenging us to embrace the beauty of lightness and embark on our journeys of self-discovery through fashion.


The captivating allure of ZEGNA's Oasi Lino collection has attracted celebrities who embrace its effortless elegance and unbounded style. From the charismatic presence of actors like Andrew Garfield, Chris Pine, and John Boyega to the fashion-forward sensibility of influencers like Erika Boldrin, the Oasi Lino garments have found their way into the wardrobes of notable personalities. These celebrities embody the collection's philosophy of celebrating individuality and self-expression, adding a touch of star power to the captivating world of L'OASI DI LINO.

Zegna SS24