BLACKPINK Announces Born Pink Pop-Up Experience in NYC Presented by American Express

Excitement is building among BLACKPINK fans as the world-renowned K-pop group announces their Born Pink Pop-Up Experience in New York City. American Express will present this exclusive event from August 9th to August 12th at 541 W. 25th St., offering fans a unique opportunity to dive into the record-breaking Born Pink World Tour. Designed by the acclaimed Japanese graphic artist VERDY, the pop-up promises limited-edition merchandise and a fusion of his artistic touch with BLACKPINK's trendsetting aesthetic.

Japanese graphic artist VERDY takes the helm as the artistic director of the Born Pink Pop-Up Experience, collaborating with BLACKPINK to create a world that marries his distinct artistry with the group's iconic style. Currently residing in Tokyo, VERDY is celebrated for his iconic projects like Girls Don't Cry, Wasted Youth, and his beloved panda rabbit character, Vick. His recent creation, Visty, has earned him further recognition worldwide. Having worked with top brands such as Nike, Human Made, Levi's, and more, VERDY's creative genius continues to shine bright.

Produced by Bravado, Universal Music Group's leading merchandise and brand management company, the three-day Born Pink Pop-Up Experience will leave fans enthralled with its exclusive capsule collection. As BLACKPINK's global pop-up experience that started in London this past June and is set to pop up in LA later in the summer, it offers enthusiasts a unique dimension of the Born Pink World Tour.

As the official presenting partner of the Born Pink Pop-Up Experience, American Express® goes the extra mile to enhance the event for its Card Members. With exclusive early access for one hour each day before the opening for themselves and a guest, Card Members can dive into the pop-up experience ahead of the crowd. Additionally, American Express Card Members enjoy an Amex-only fast-lane checkout and the chance to purchase a VERDY-designed t-shirt. An exclusive sticker to personalize the limited-edition tote bag, courtesy of American Express, adds extra excitement.

The Born Pink Pop-Up Experience opens its doors with the following operating hours:

BLACKPINK fans, the Born Pink Pop-Up Experience promises an unforgettable journey into the world of one of the most massively successful K-pop groups in history. With limited-edition merchandise designed by VERDY, this event, presented by American Express, merges art, fashion, and music to create an unmissable cultural experience. As the pop-up progresses from London to New York City and later to LA, fans worldwide eagerly anticipate this once-in-a-lifetime opportunity to celebrate the iconic BLACKPINK in style. blackpinkmusic.com/amexpopup