Swedish luxury fashion label TOTEME unveiled its Summer 2025 collection at New York Fashion Week to great acclaim. Models glided down the runway in elegant looks created by creative directors Elin Kling and Karl Lindman in a broad redefinition of modern urbanite minimalism.
A Swedish Summer
Stockholm's waters at dusk reflect this season's color story. Crisp whites and deep blacks form the foundation, but it's the unexpected singular flash of glossy citrine that catches the eye. This ingenious exploration of color gives life to the collection’s austere to quietly alluring nature.
Fine Fabrications
TOTEME's commitment to sustainability is woven into the very fabric of the collection. Fine-gauge knitwear in lyocell-cashmere gently breathes against the skin, while organic cotton pieces offer refreshing summer classics. But it's the embroidered tulle that shines, adding a gossamer layer of romance to the otherwise streamlined silhouettes.
Accessories
The new scooped bag with its wristlet strap and curved silhouette, is a nod to the Swedish Grace movement – functional art at its finest. Shoes range from the bold Bandeau Mule to barely-there slides, each designed to complement rather than compete with the clothing.
Jewelry takes a Byzantine turn this season, with heavy chain-link necklaces adding a touch of decadence to lightweight knits. It's this contrast - the interplay between substantial and delicate - that gives the collection its depth.
A-List Approval
Actress Michelle Williams, known for her understated elegance, was spotted front row in a charming look from the collection. Her presence seemed to embody the TOTEME woman: confident, discerning, and poised.
TOTEME's latest offering arrives at the enduring power of restraint. Among the many obsequious and defiant collections this season, this contrasting collection invites us to lean in to listen to design philosophy that outlasts fleeting seasonal trends. As the sun sets on another New York Fashion Week, TOTEME provides plenty for thoughtful reflection.
