As wanderlust calls, TUMI celebrates half a century of refined elegance with the "Made for You Since 1975" campaign, honoring both its legacy and future.
For 50 years, TUMI has been synonymous with the art of travel, combining functionality with sophisticated design. This summer, as travelers embark on sun-drenched escapes and city adventures, the luxury travel brand commemorates its golden anniversary with a campaign that reflects both its storied past and bold future.
A Legacy in Motion
TUMI’s journey is one of quiet sophistication, creating travel companions that stand the test of time. Through the “Made for You Since 1975” campaign, shot against the sun-dappled streets and vibrant architecture of Lisbon, Portugal, the brand invites us to explore not just luggage, but the journeys that define us—both literal and metaphorical.
Summer’s Essential Companions
As summer beckons with its promise of discovery, TUMI’s iconic collections—Alpha, Voyageur, and 19 Degree—continue to elevate every journey, offering travelers practical luxury for all kinds of getaways.
"For our golden anniversary, we wanted to honor the core collections that have been the cornerstone of the TUMI brand—crafted with the intent of perfecting our customers' journey," said Creative Director Victor Sanz. "This milestone celebrates the future while embracing what our customers have loved most about the brand for over 50 years: longevity, effortlessness, functionality and timeless beauty. Throughout the year, we will continue to evolve and innovate, shaping the future of travel and lifestyle design."
For casual day-trippers, the Voyageur Celina Backpack combines elevated design with practicality, offering sleek lines and thoughtful compartments for everything from beach essentials to city exploration. Its versatility ensures that whether transitioning from seaside to city, style and function are never compromised.
Beyond the Destination
"For 50 Years TUMI has been focused on our customer and delivering products that make a difference and enhance their travel experience," said TUMI President Andrew Dawson. "Whether a day trip to the city or a flight around the world, we aim to perfect every journey. Our strength is our people; we are entrepreneurial and passionate about what we do. We are constantly working to innovate—from technical materials to functional details—always with our customer in mind. This milestone celebrates our accomplishments, but also sets the stage for the continued evolution of the brand for the next 50 years and beyond."
As travelers increasingly seek more mindful experiences, TUMI answers this demand with durable, timeless designs that go beyond the season. With sustainability at the forefront of modern travel, TUMI’s pieces are crafted to last, becoming lifelong companions rather than mere accessories.
The Golden Horizon
As TUMI celebrates 50 years, the brand looks forward with a spirit of innovation. Plans for new product launches throughout the year include collaborations with Global Ambassadors who embody the essence of modern exploration.
For those preparing for their next adventure, TUMI’s anniversary collections offer more than just luxury; they offer a connection to a legacy of excellence in design and a promise of continued refinement. Whether exploring Mediterranean coastlines, bustling city streets, or mountain sanctuaries, these pieces elevate the experience of travel—making the journey itself as rewarding as the destination.
In celebrating 50 years of empowering journeys, TUMI proves that the finest travel companions understand where we’ve been—and where we’re going. With every piece, the brand invites travelers to embark on journeys that resonate, not just with memories, but with aspirations yet to be fulfilled.
Discover the exclusive anniversary collections and elevate your travel experience this summer with TUMI. Explore now at TUMI.com and be part of a legacy built for the journey ahead.