By The Fashion Editorial Team
Urban Sophistication debuts the official campaign imagery for FEEELS Nostalgic, the fourth installment of its acclaimed FEEELS capsule series. The new campaign is set against a backdrop of a home frozen in time, where comfort meets digital overload. Inspired by iconic PlayStation ads and the cozy chaos of a giant bowl of Coco Puffs, the visuals capture iconic cultural moments. A pink cereal box towers on the counter, a Game Boy gets replaced with a smartphone, and breakfast gets left to burn while everyone scrolls on. Through this lens, FEEELS Nostalgic explores the contrast between the surreal and the familiar, a thought-provoking reimagining of nostalgia through a 2025 lens that's both honest, overstimulated, and online.
“Technology shapes the way we connect, disconnect, observe, and mimic — a quiet, ever-present force that both brings us together and pulls us apart,” say founders Neta and Elad Yam. "This capsule is a love letter to a time when everything felt simpler - even when it didn’t.”
With its 8 looks inspired by digital overload, each piece embodies a unique thread from this thought-provoking series. Get ready to immerse yourself in the captivating visual language of FEEELS Nostalgic. This latest collection was first unveiled at the brand's 'huNgrY' New York City art pop-up in Soho on June 23rd, and can now be exclusively purchased online at urbansophistication.com.
