Experience the VETEMENTS Spring Summer 2024 Couture Collection

June 28, 2023

VETEMENTS, the groundbreaking fashion label renowned for its disruptive designs and innovative aesthetics, presents its highly anticipated Spring/Summer 2024 collection. This season, Creative Director Guram Gvasalia takes inspiration from childhood memories, the intersection of fashion and technology, and a collaboration with couturier Elie Saab to bring a unique vision to life.


Unleashing the Living Tailor's Dummies: From Childhood Fascination to Fashion Inspiration

Gvasalia's childhood fascination with tailors' dummies becomes the driving force behind the collection. These three-dimensional representations of the human body were a canvas for his creative imagination. Now, the tailor's dummies come to life as real-life models are transformed into living mannequins. Through advanced 3D scanning and sustainably developed double-stretch fabric, VETEMENTS achieves the illusion of animated figures, blurring the boundaries between reality and imagination.

Magic Eye Illusions: Exploring the Intersection of Fashion and Technology

Inspired by the Magic Eye books that captivated Gvasalia in his youth, the collection incorporates optical illusions and 3D visual effects. VETEMENTS creates a captivating environment that enhances the magic, allowing the mannequins to both blend in and stand out. The garments feature digitally modified patterns, pushing the limits of proportions and creating exaggerated silhouettes. This visual effect captures the essence of AI-generated designs, showcasing the power of imagination and the possibilities unleashed by technology.

VETEMENTS, SS24, Look 45

Craftsmanship in the Digital Age: Embracing Human Touch and Creativity

Despite the digital influences, VETEMENTS remains firmly grounded in craftsmanship and the human touch. The collection emphasizes the irreplaceable quality only skilled hands and passionate craftsmanship can deliver. Gvasalia aims to bring the digital realm into the physical world, blurring the line between the virtual and tangible. This fusion of technology and craftsmanship showcases the unique capabilities of human creativity and challenges the notion of what is possible in fashion.

VETEMENTS, SS24, Look 75

The Elegance of Eveningwear: Collaboration with Elie Saab

In a new venture for VETEMENTS, the collection introduces eveningwear. Responding to the demands of celebrity clients seeking dramatic looks for award seasons, Gvasalia collaborates with renowned couturier Elie Saab. The partnership combines VETEMENTS' avant-garde aesthetic with Saab's couture and evening dressing mastery. The resulting garments blend their distinctive styles, turning dreams into reality through collaborative efforts.

Blurring Fashion Boundaries: From Casual Wear to Avant-Garde Expressions

The Spring/Summer 2024 collection defies categorization, catering to various styles, occasions, and fashion sensibilities. It reimagines everyday essentials, elevating them to extraordinary status with audacious design elements. From reimagined denim and oversized t-shirts that push the boundaries of casual wear to impeccably tailored suits and glamorous gowns that embody luxury and sophistication, VETEMENTS offers a collection that transcends conventional fashion norms. Niche aesthetics, subcultures, and avant-garde influences intertwine with contemporary elements, encouraging wearers to embrace individuality and create unique style narratives.

VETEMENTS, SS24, Look 38

Vibrant Palette and Intricate Patterns: Amplifying the Visual Impact

The Spring/Summer 2024 collection showcases a diverse color palette, ranging from bold and vibrant hues to understated neutrals. The interplay of contrasting colors creates a visual harmony that amplifies the impact of each design. Intricate patterns and prints add depth and intrigue, reflecting VETEMENTS' fearless spirit and commitment to pushing boundaries.

Inclusivity and Empowerment: Transcending Gender Norms

VETEMENTS embraces inclusivity and celebrates individuality by blurring traditional gender norms. The collection empowers individuals to express themselves authentically, free from predefined expectations. By transcending gender boundaries, VETEMENTS encourages wearers to explore their personal style without limitations, fostering a sense of freedom and self-expression.

A Testament to VETEMENTS' Legacy: Redefining Fashion

The Spring/Summer 2024 collection represents a significant milestone in VETEMENTS' legacy of exploration and redefinition. With its bold designs spanning from casual wear to haute couture, the collection challenges the status quo.