In a nod to the 17th-century tradition of the “Grand Tour,” Creative Director, Jonny Johansson, takes us on a sartorial journey through the Acne Studios Spring Summer 2024 collection. Inspired by his recent trip to Venice, Johansson delves into the personal aspects of travel, where cherished garments intermingle with newfound pieces, historical treasures, and tourist souvenirs. This collection celebrates the freedom to experiment with one’s identity and embrace eccentricity while highlighting the timeless significance of denim as the axis around which the entire wardrobe revolves.
Mixing the Old and the New
Drawing inspiration from the Grand Tour era, Johansson reflects on the intimate process of packing personal garments for a journey. In this collection, these treasured pieces blend seamlessly with newfound acquisitions, resulting in a layered aesthetic that defies defined silhouettes and graphic looks. The emphasis lies in the accumulation of experiences and the eclectic mix of styles encountered along the way.
A Versatile Travel Companion
Johansson recognizes the indispensable role of denim during travel. Denim acts as the cornerstone of this collection, effortlessly adapting to any destination. It serves as a canvas upon which other elements take shape, creating a trompe-l’oeil effect that captivates the eye. Johansson skillfully engineers vintage denim pieces from his archive, infusing them with new life and transforming them into versatile ensembles that speak to the spirit of exploration.
Spring’s Evocative Layers
This season, Johansson presents a collection that embraces the art of layering, mirroring the multifaceted nature of personal style cultivated through travel. Each ensemble tells a unique story, reflecting the accumulation of experiences and discoveries made along the way. The layers serve as a visual narrative, capturing the essence of a journey where individuality shines through eccentric styling choices.
A Celebration of Freedom
When on the road, the boundaries of identity blur, and a sense of liberation prevails. Johansson’s collection embodies this spirit, allowing individuals to redefine themselves through their sartorial choices. The pieces encourage wearers to break free from conventional norms and embrace a more expressive and daring approach to style. It’s an invitation to explore and experiment, celebrating the freedom that travel brings.
Jonny Johansson’s Spring collection takes us on a contemporary Grand Tour, where personal style and exploration intertwine. With a keen focus on the transformative power of travel, the collection invites us to delve into our suitcases and unleash our creativity. By merging cherished garments, historical influences, and the versatility of denim, Johansson crafts a wardrobe that encapsulates the essence of a journey—one that is marked by self-discovery, layered narratives, and the pursuit of individuality. acnestudios.com