Urs Fischer’s Denominator: Exploring the Influence of Broadcast Advertising Through Art

Gagosian gallery is delighted to present a special exhibition featuring the captivating sculptural work of artist Urs Fischer. At the heart of this exhibition is the thought-provoking installation titled "Denominator," (2020–22), which will be showcased at 433 North Camden Drive in Beverly Hills. The exhibition will be open for viewing from Tuesday to Saturday, between 10am and 5:30pm.

"Denominator" takes the form of an imposing 12-foot cube, meticulously crafted by Urs Fischer. This remarkable sculpture incorporates fragments sourced from international television commercials, deconstructed into individual shots using advanced AI algorithms. These shots are then thoughtfully organized based on themes, colors, and choreographed sequences. The result is a captivating display that spans the history of broadcast advertising, from 1950 to the present day.

Denominator, along with other recent works by Urs Fischer such as the digital sculpture "CHAOƧ #501," forms part of a larger artistic endeavor to capture the essence of humanity through the remnants it leaves behind. Through this encyclopedic composition, Fischer weaves together a visual narrative that represents the evolution of human society. By presenting Denominator as a standalone piece in Beverly Hills, Fischer's work assumes an iconic resonance, offering a dynamic archive of visual references that shape our contemporary world.

Born in Zurich and currently residing and working in New York, Urs Fischer has gained global recognition for his distinctive artistic vision. His works can be found in prestigious collections such as the Museum of Modern Art in New York, the Museum of Contemporary Art in Los Angeles, and the Fondation Carmignac in Paris, among others. Fischer has also showcased his art in renowned exhibitions worldwide, including the 54th Biennale di Venezia (2011) and the Palazzo Grassi in Venice (2012). Through his innovative and thought-provoking creations, Fischer pushes the boundaries of contemporary art.

"Denominator" stands as a testament to the power of broadcast advertising in shaping our perceptions and understanding of the world. Through his artistic prowess and innovative use of AI algorithms, Fischer presents a captivating visual journey that encourages viewers to question the images and messages that permeate our consciousness. Experience this extraordinary artistic exploration and delve into the influence of broadcast advertising on our lives. gagosian.com