This season, prepare to witness a unique fusion as VEJA and Études unveil their first exclusive collaboration. The Spring/Summer 2024 collection introduces a reimagined Fitz Roy style sneaker that's sure to become a staple in both the high-fashion circuits and the trails of the great outdoors.
Études: Crafting Contemporary Culture
Founded in 2012, Études is not just a brand; it's a cultural phenomenon. Stationed in the heart of Paris, Études transcends traditional fashion boundaries, engaging with various artistic disciplines. This collaboration captures the essence of their modernistic vision, blending it with an unmistakable urban culture vibe.
Design Meets Nature
Drawing inspiration from the serene yet imposing landscapes of the Vercors Massif, the VEJA x Études sneaker is a homage to nature's palette. Adorned in mineral gray, the design features geometric patterns and a dynamic interplay of the iconic VEJA V and Études’ É, accented by Études' signature blue. This partnership is not just a shoe; it's wearable art.
Unconventional Visual Campaign
The collaboration comes alive through a series of images captured by photographer Thomas Rousset. Shot against the backdrop of Paris' Tour Montparnasse, the campaign celebrates a climber's transformation from the mundane to the extraordinary, encapsulating the essence of the VEJA x Études spirit.
Technical Precision Meets Fashion
The VEJA x Études sneaker is more than just aesthetically pleasing. It's a testament to technical prowess, featuring a Trek-Shell upper made from 100% recycled polyester, multidirectional crampons, and a Rock-Plate for unparalleled trail protection. It's a shoe designed for the discerning urbanite with a heart for adventure.
Sustainable Innovation
With a midsole composed of 52% sugar cane and a sole that includes 31% Amazonian rubber, this shoe is as kind to the environment as it is to your feet. Crafted with precision in Brazil, the VEJA x Études sneaker is a step forward in eco-conscious fashion.
A Launch Not to Be Missed
The VEJA x Études exclusive line, which debuted on February 29, 2024, has been making waves in the fashion and outdoor worlds. If you're seeking the ultimate combination of urban chic and rugged durability, this collaboration is a dream realized. Don't miss out on the chance to experience this innovative fusion of design and function for yourself.
A Word from the Makers
Aurélien Arbet, Co-Founder and Creative Director of Études, encapsulates the collaboration's ethos: “The VEJA x Études addresses both the outdoor by its technicity and fashion by the subtle design details, colors, materials, and proportions. This collaboration is the brainchild of our Alpine roots and urban sensibilities – a shoe meant for the trail but designed for the city."