By Fashion Editorial Staff
Italian luxury powerhouse Versace unleashes its Spring-Summer 2025 campaign, presenting a bold vision of individuality through the cinematic lens of photography duo Mert & Marcus. The campaign reimagines the house's iconic baroque elements for a new era, championing personal expression and unapologetic glamour.
"I have always believed in celebrating the individual," says Donatella Versace, Chief Creative Officer. "We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other."
This philosophy materializes through an all-star cast including Loli Bahia, Jacqui Hooper, Karyna Maziar, Mona Tougaard, Tristan Watkins, and Chen Yang, each embodying the collection's jubilant spirit. Translating this celebration of individuality into design, the collection makes joy its driving force.
Signature metal mesh appears in day dresses alongside floral skirts. Intentionally mismatched prints and novel proportions celebrate the range of personalized aesthetics. Likewise, the men's collection features printed silk shirts with ornate baroque flourishes, a Versace design hallmark.
In the world of accessories, Versace introduces fresh iterations of its signature bags for the season. The Kleio reemerges with tactile leather patchwork, delicate all-over beading, and seasonal poppy motifs. Meanwhile, the Versace Tag embraces play with candy-colored leather and whimsical charm embellishments. These pieces serve as perfect companions to the freedom and fun in the ready-to-wear collection.
"Unapologetically positive and authentically very Versace," this new Spring campaign explores new ground with the individual as the center of the luxury house. Through its celebration of individual expression and distinctive design codes, the Versace Spring-Summer 2025 represents a shift in luxury and how it embraces freedom, personality, and the joy of dressing.
