Donatella Versace taps musician Dua Lipa to front the new Fall/Winter 2021 campaign photographed by Mere and Marcus and showcasing the new La Greca (Versace’s iconic motif for FW21). Explaining their collaboration, Donatella describes their first encounter:
“I met Dua for the first time a few years ago in London. I knew she was a beautiful girl but when I heard the timbre of her voice, I realized immediately she had something unique and special. Since then I’ve watched her career take off and partnered with her for many amazing moments. Right now, I cannot think of a better woman to embody the spirit of Versace and of this collection.”
Versace is a natural choice for Dua Lipa having worn their designs to the Met Gala in 2019 and an Atelier Versace look to the Grammys where she won Best Pop Vocal Album. Dua Lipa said of becoming the face for the brand:
“I’m so thrilled to be working with the iconic house of Versace. Getting to work so closely with Donatella and bonding over our shared love of fashion has been surreal. Her partnership throughout this process has been an unforgettable experience. The images we’ve created together are even better than I could have imagined, we’re so excited to share them with you all!”
Peak three images from the upcoming campaign below. The full campaign launches this fall on August 30.