In the mist-shrouded hills of Tavertet, Catalonia, LOEWE's Spring-Summer 2025 campaign captures a vision of natural harmony. Shot by David Sims, the collection marks creative director Jonathan Anderson's tenth year at the Spanish house by returning to its geographical and spiritual homeland.
Against the dramatic topography of Collsacabra, the collection showcases crinoline dresses floating amid the mountain mist—their forms dissolving into the atmosphere. Meanwhile, structured pieces are anchored against ancient stone. Taking focus, precision details like botanical prints rendered with scientific accuracy, featherwork that captures the intricacy of avian architecture, and leather pieces that showcase LOEWE's masterful artisanship prevail. Trapeze perfectos and fluid trousers echo natural geometries, their movement suggesting leaves caught in mountain winds.
Taylor Russell appears amid the foggy atmosphere and natural landscape, her leather coat's seamless lines mirroring nature's own design. Drew Starkey brings contemporary edge in a trench coat and bag that emphasizes the modern day travels of an adventurer, while LOEWE global ambassador Wang Yibo demonstrates the collection's fluid silhouettes with meditative grace.
The accessories collection redefines the House's heritage through an environmental lens. The Madrid bag, Featherlight Puzzle, and Flamenco Purse are photographed as natural artifacts, suspended among branches or nestled in earth, suggesting luxury goods as elements of a broader ecological narrative.
This return to Catalonia represents more than geographical homecoming. In Anderson's hands, LOEWE's Spring-Summer 2025 collection becomes an intriguing look at fashion's role in the Anthropocene era. Through Sims's lens, each image poses a question about the intersection of human craft and natural law, suggesting a future where luxury enhances rather than extracts from the natural world.
The result transcends seasonal fashion to achieve something rarer: a coherent visual philosophy where craft, commerce, and conservation align. In these Catalonian heights, LOEWE finds a blueprint for luxury's evolution in an age of environmental reckoning.
