C-pop's brightest star, Xin Liu, steps into one of fashion's most coveted spotlights with Dior
By Fashion Editorial Staff
Dior has announced rising Chinese superstar Xin Liu as its newest global ambassador. Her appointment marks a defining moment in the maison’s ongoing dialogue between Eastern artistic expression and Western luxury. Xin’s debut at Dior’s Fall-Winter 2025 presentation during Paris Fashion Week sees her join a select circle of global icons, including BLACKPINK's Jisoo, BTS’s Jimin, and Rosalía.
Xin's trajectory has been extraordinary as a musician and a cultural force. After winning the second season of China’s Youth With You 2, she became one of the nation’s most influential and beloved figures. Her album Xanadu shattered expectations, selling a record-breaking 54 million copies worldwide—making it the highest-selling Chinese physical album in history.
Her fashion sense caught the eye of the fashion world. With appearances at the British Fashion Awards and multiple covers for Vogue, Harper's Bazaar, GQ, Cosmopolitan, and Grazia, Xin has quickly become an emerging style icon. Her previous collaborations with Dior China, Sisley, among other luxury brands have paved the way for her global role within the house.
Her performance at Coachella 2024 made history as she became the first female Chinese solo artist to take the stage. Her single “Take A Sip” recently charted at #40 on the U.S. Pop Radio Weekly Chart, a groundbreaking achievement for a Chinese female artist.
With 25 million social media followers across platforms and backed by 88rising, Xin Liu represents much more than a brand ambassador. In Xin, Dior welcomes a true ambassador of cultural exchange, uniting Eastern and Western sensibilities in a way that resonates with a new generation of luxury consumers.
As the fashion world continues its evolution toward global dialogues, Xin Liu stands as a symbol of Dior's forward-thinking approach—where luxury coincides at the convergence of culture, style, and innovation.
