C-pop's brightest star, Xin Liu, steps into one of fashion's most coveted spotlights with Dior
By Fashion Editorial Staff
Diorhas announced rising Chinese superstarXin Liuas its newest global ambassador. Her appointment marks a defining moment in the maison’s ongoing dialogue between Eastern artistic expression and Western luxury.Xin’s debutatDior’sFall-Winter 2025presentation during Paris Fashion Week sees her join a select circle of global icons, includingBLACKPINK'sJisoo,BTS’sJimin, andRosalía.
Xin's trajectory has been extraordinary as a musician and a cultural force. After winning the second season of China’sYouth With You 2, she became one of the nation’s most influential and beloved figures. Her albumXanadushattered expectations, selling a record-breaking 54 million copies worldwide—making it the highest-selling Chinese physical album in history.
Her fashion sense caught the eye of the fashion world. With appearances at the British Fashion Awards and multiple covers forVogue,Harper's Bazaar,GQ,Cosmopolitan, andGrazia, Xin has quickly become an emerging style icon. Her previous collaborations withDior China,Sisley, among other luxury brands have paved the way for her global role within the house.
Herperformance at Coachella 2024made history as she became the first female Chinese solo artist to take the stage. Her single “Take A Sip” recently charted at #40 on the U.S. Pop Radio Weekly Chart, a groundbreaking achievement for a Chinese female artist.
With 25 millionsocial media followersacross platforms and backed by88rising, Xin Liu represents much more than a brand ambassador. In Xin,Diorwelcomes a true ambassador of cultural exchange, uniting Eastern and Western sensibilities in a way that resonates with a new generation of luxury consumers.
As the fashion world continues its evolution toward global dialogues, Xin Liu stands as a symbol ofDior'sforward-thinking approach—where luxury coincides at the convergence of culture, style, and innovation.