Y-3 Unveils Daring and Kinetic ‘Contra-Natural’ Campaign for Spring/Summer 2024

February 4, 2024

An intense female boxer trains in a black Y-3 sports top with white stripes, her focused gaze directed towards the camera as she throws a punch.

Y-3, the collaboration that revolutionized sportswear with the synergy of adidas' innovation and Yohji Yamamoto's avant-garde design, introduces its Spring/Summer 2024 collection, Chapter 1. This season, Y-3 explores "Contra-Natural," an aesthetic realm where the organic meets the synthetic, crafting beauty from their duality.

Elevated Essentials Reimagined

The collection showcases a bold array of apparel characterized by innovative cuts, refined tailoring, and striking silhouettes. A unique highlight is the digitally distorted floral graphics, derived from real flower scans, which adorn various pieces, infusing them with a touch of the surreal.

A Palette Inspired by Nature's Metamorphosis

The color scheme retains Y-3's iconic black, solid gray, and white, enriched with new hues like Clay Brown, Mesa, Shadow Red, and Mint. These additions draw inspiration from oxidation, symbolizing the transformative power of nature over the inanimate.

Innovative Footwear Expansions

Footwear sees an expansion with new additions like the Y-3 STAN SMITH and Y-3 COUNTRY, alongside the returning Y-3 GENDO and the debut of Y-3 KYASU SLIP-ON, showcasing Y-3's continuous innovation in design and functionality.

Campaign: A Celebration of Community and Creativity

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The campaign, set against the backdrop of London's Bugeisha Club, celebrates strength, unity, and the fusion of creative energy and athletic excellence. Captured by Erika Kamano and styled by Robbie Spencer, it highlights the collection's embodiment of poise and discipline through a diverse and dynamic community.

Y-3's Spring/Summer 2024 Chapter 1 is a narrative of contrasts, community, and creativity, continuing the brand's legacy of pushing the boundaries of sportswear.